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In the A-Z of Marketing Experts, T is for Tony K Silver

According to LinkedIn and Tony K Silver, 97% of people who are on LinkedIn don’t use it properly. What does ‘using LinkedIn properly’ mean? The expert in this blog, Tony K Silver, The LinkedIn Profiler, says...

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In the A-Z of Marketing Experts, S is for Sue Richardson

“Your books are your soldiers – send them out into the world and they will help you to promote your business.” Read More

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In the A-Z of Marketing Experts, is Q for Quentin Blake, Quentin Tarrantino or Quentin Crisp?

Sometimes when it comes to writing this blog, it’s easy for me to think of a marketing expert to feature. Sometimes there are too many experts to choose from. But not this time. For Q, I...

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In the A-Z of Marketing Experts, N is for all the Nurseries at Gardeners’ World Live in June 2019

In this blog I am delighted to be able to award the badge of Marketing Expert to all the nurseries that attended a big gardening show at the NEC in Birmingham in June. I decided to...

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What Makes Your Business Better Than Your Competitors?

One of the biggest and most costly mistakes that I see businesses making is leaping into marketing activities without first planning out what they need to do. It’s really important to take the time first to...

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New Term – New Start for Your Marketing!

September is the time of year when kids go back to school after the summer and students go back to University to start their studies again. A new term and a new start. In business, many...

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How Consistent is Your Marketing?

In last week’s blog (which you can read again here) we looked at some of the reasons that your business might not be growing as quickly or as well as you’d like it to. One of...

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Can You Fool Around with Your Marketing?

Continuing the seasonal theme with Scribbles my email newsletter, this month, when you might have succumbed to an April Fools’ joke on the first of the month, I took a look at how to put some...

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How Can You Use Twitter to Grow Your Business?

This month in my blog we’ve been looking at the issue of how to grow your coaching, consulting or training business. At the start of the month we discussed some of the issues that could be...

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Do You Share Your Expertise Through Speaking? Part Two

Over the years, I’ve measured the marketing that we do at Appletree (because measuring your marketing is very important!) and I’ve noticed a trend. Every year, about 40% of our new business comes as a result...

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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