Last month I wrote about the importance of becoming a Marketing Expert, if you want your business to really succeed. The first step is to get clear on where your business is now – what makes...
“I hate cold calling. I don’t like picking up the phone and trying to sell my services by cold calling.” If this is something that you’d ever said to yourself or anyone else, that’s great! And...
“Who are your clients?” I ask. “We can work with absolutely anyone,” they reply. Read More
Earlier this week I received an email newsletter from a fellow marketing professional that talked about why you shouldn’t do any marketing when times are tough. The first few lines talked about how our inboxes are...
My friend Veronique isn’t a Marketing Expert, but she will be by the time I’ve finished with her! I met Veronique about 18 months ago at a social event in our village. We got chatting about...
The Marketing Expert for this letter is the lovely Lisa Newport, who runs the My Ruby Slippers Style Academy. Read More
Last year I had a lot of fun creating an A-Z of Marketing, writing about a different letter in each blog post. As I began to reach the end of the year and the end of...
According to a presentation I heard last week from a fellow Marketing Consultant, back in the 1970s we were typically exposed to up to 500 marketing messages every day. Now that number is closer to 5000...
I don’t have all the answers when it comes to marketing and since the world of business and promoting is always changing, I like to do what I can to keep up. With this in mind,...
Marketing and growing your business is a journey. It’s not something that’s going to happen overnight and there are no short cuts or short term fixes. It takes time to build up a reputation, especially if...
Many people I speak to – especially the owners of small service businesses – tell...
If I had a pound for every time I’ve heard someone say “I don’t do...
Recently I ran a workshop about the StandOut Strategies for a group of business owners....
