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Are You Brave Enough to Tell People Why You’re Different?

Last month I wrote about the importance of becoming a Marketing Expert, if you want your business to really succeed. The first step is to get clear on where your business is now – what makes...

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Cold Calling Doesn’t Work!

“I hate cold calling. I don’t like picking up the phone and trying to sell my services by cold calling.” If this is something that you’d ever said to yourself or anyone else, that’s great! And...

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Massive Marketing Mistakes – Number Four: Trying to Work with Everyone

“Who are your clients?” I ask. “We can work with absolutely anyone,” they reply. Read More

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Why You MUST Keep Marketing When Times are Tough

Earlier this week I received an email newsletter from a fellow marketing professional that talked about why you shouldn’t do any marketing when times are tough. The first few lines talked about how our inboxes are...

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In the A-Z of Marketing Experts, V is Veronique Bringlow

My friend Veronique isn’t a Marketing Expert, but she will be by the time I’ve finished with her! I met Veronique about 18 months ago at a social event in our village. We got chatting about...

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In the A-Z of Marketing Experts – L is for Lisa Newport

The Marketing Expert for this letter is the lovely Lisa Newport, who runs the My Ruby Slippers Style Academy. Read More

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In the A-Z of Marketing Experts – A is for Arnold Schwarzenegger

Last year I had a lot of fun creating an A-Z of Marketing, writing about a different letter in each blog post. As I began to reach the end of the year and the end of...

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In the A-Z of Marketing, Z is for Putting some Zest into your Marketing

According to a presentation I heard last week from a fellow Marketing Consultant, back in the 1970s we were typically exposed to up to 500 marketing messages every day. Now that number is closer to 5000...

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Do You Have a Marketing Triangle?

I don’t have all the answers when it comes to marketing and since the world of business and promoting is always changing, I like to do what I can to keep up. With this in mind,...

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How Do You Get Off the Feast and Famine Rollercoaster?

Marketing and growing your business is a journey. It’s not something that’s going to happen overnight and there are no short cuts or short term fixes. It takes time to build up a reputation, especially if...

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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