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Still Insisting on Instagram for Your Marketing?

Every three months I measure my marketing. I look at my list of current clients in my database and check the source – how each one heard about me. There’s the first essential marketing activity about...

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In the A-Z of Marketing Experts – D is for Dave Sumner Smith

I’m sitting in an airport in Germany speaking to Dave Sumner Smith, waiting for a flight to take us home from a week’s skiing holiday. Dave and I met on one of these ski trips a...

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In the A-Z of Marketing, S is for Social Media and Why You Don’t Need it!

“Do I really have to spend time on social media to promote my business?” she asked me. “Should I have a business Facebook page? What about Twitter?” These are questions that I am asked on a...

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Can You Fool Around with Your Marketing?

Continuing the seasonal theme with Scribbles my email newsletter, this month, when you might have succumbed to an April Fools’ joke on the first of the month, I took a look at how to put some...

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The 4Ps of Marketing – Number 1 = Price

Many, many years ago, when I was first learning about marketing (we’re talking way back before Social Media existed and email marketing was unheard of) I learnt about the 4Ps of Marketing. They were gospel and...

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Massive Marketing Mistakes – Number Five: ‘Follow the Crowd’ Marketing

Massive Marketing Mistakes – Number Five: ‘Follow the Crowd’ Marketing   “I have to use cold calling to promote my business,” they say. “Why is that?” I ask. “Because everyone else in my industry does it....

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Why Do We Use Social Media?

Why Do We Use Social Media? In January I joined one of my clients at their quarterly Staff Meeting. Usually this is when they all get together to share the successes of the recent quarter, award...

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The Alternative 12 Days of Christmas – or 12 different ways to promote your business next year!

The Alternative 12 Days of Christmas – or 12 different ways to promote your business next year! On the first day of Christmas my true love … –  so you think you know the rest? Here...

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The A – Z of Marketing: The Full List

The A – Z of Marketing: The Full List At the start of 2014 we started writing the A – Z of Marketing – a series of 26 blogs looking at 26 different marketing topics. Of...

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How Do You Come Up with Blog Ideas?

How Do You Come Up with Blog Ideas? This is a question I’m asked on a fairly frequent basis. Lack of content and ideas seems to be something that prevents many people from blogging on regularly....

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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