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Wednesday 27 April 2016

Can You Fool Around with Your Marketing?

Continuing the seasonal theme with Scribbles my email newsletter, this month, when you might have succumbed to an April Fools’ joke on the first of the […]
Wednesday 8 July 2015

The 4Ps of Marketing – Number 1 = Price

Many, many years ago, when I was first learning about marketing (we’re talking way back before Social Media existed and email marketing was unheard of) I […]
Wednesday 11 March 2015

Massive Marketing Mistakes – Number Five: ‘Follow the Crowd’ Marketing

Massive Marketing Mistakes – Number Five: ‘Follow the Crowd’ Marketing   “I have to use cold calling to promote my business,” they say. “Why is that?” […]
Wednesday 28 January 2015

Why Do We Use Social Media?

Why Do We Use Social Media? In January I joined one of my clients at their quarterly Staff Meeting. Usually this is when they all get […]
Wednesday 17 December 2014

The Alternative 12 Days of Christmas – or 12 different ways to promote your business next year!

The Alternative 12 Days of Christmas – or 12 different ways to promote your business next year! On the first day of Christmas my true love […]
Wednesday 10 December 2014

The A – Z of Marketing: The Full List

The A – Z of Marketing: The Full List At the start of 2014 we started writing the A – Z of Marketing – a series […]
Wednesday 19 November 2014

How Do You Come Up with Blog Ideas?

How Do You Come Up with Blog Ideas? This is a question I’m asked on a fairly frequent basis. Lack of content and ideas seems to […]
Tuesday 27 May 2014

Content is Queen

  Content is Queen When I first set up Appletree back in 2000, I worked as a freelance copywriter. I wrote content for all sorts of […]
Thursday 8 May 2014

In the A – Z of Marketing P is for … Pictures

In the A – Z of Marketing P is for … Pictures   “A picture paints a thousand words” Frederick R. Barnard, 1921   Almost 100 […]