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Wednesday 13 April 2016

“How Do I Keep My Clients?”

In last week’s blog we looked at the problem that many services businesses struggle with – the problem of losing clients. Read that post again if […]
Wednesday 5 August 2015

The 4Ps of Marketing – Number 4 = Promotion

If you’ve been following this series of blogs that I’ve been posting over the last few weeks, you’ll know that we’ve reached the final part of […]
Wednesday 29 July 2015

The 4Ps of Marketing – Number 3 = Place

A little while ago I started writing a series of blogs about the 4Ps of Marketing. So far I’ve covered Price – how to decide what […]
Wednesday 8 July 2015

The 4Ps of Marketing – Number 1 = Price

Many, many years ago, when I was first learning about marketing (we’re talking way back before Social Media existed and email marketing was unheard of) I […]
Wednesday 17 June 2015

Don’t Use Price to Promote Your Business!

Do you use price to promote what you do? Do you ever tell potential clients that what makes you better than, or different to your competitors, […]
Wednesday 29 April 2015

Is There a Time NOT to Go Networking?

Is There a Time NOT to Go Networking? One day last week we had a really busy day in the office, with some interesting issues to […]
Wednesday 18 March 2015

Massive Marketing Mistakes – Number Six: Spending Money on Your Marketing

Massive Marketing Mistakes – Number Six: Spending Money on Your Marketing   How often do you think that you’ll just spend a little more on a […]
Wednesday 11 March 2015

Massive Marketing Mistakes – Number Five: ‘Follow the Crowd’ Marketing

Massive Marketing Mistakes – Number Five: ‘Follow the Crowd’ Marketing   “I have to use cold calling to promote my business,” they say. “Why is that?” […]
Wednesday 4 March 2015

Massive Marketing Mistakes – Number Four: Trying to Work with Everyone

Massive Marketing Mistakes – Number Four: Trying to Work with Everyone   “Who are your clients?” I ask. “We can work with absolutely anyone,” they reply. […]