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Wednesday 3 October 2018

In the A-Z of Marketing, T is for Blowing Your Own Trumpet

At Appletree all our clients have one thing in common – they are REALLY great at what they do. Most of them have been running their […]
Wednesday 9 May 2018

In the A-Z of Marketing – K is for Knowledge and How to Share It

If you’ve read even just a few of my blogs, you’ll know that I believe that sharing your expertise is a great way to promote your […]
Wednesday 2 May 2018

In the A-Z of Marketing – J is not for Jargon, but for Jokes

The great thing about writing an A-Z of Marketing is that you don’t really have to have a clear idea of what you’re going to write […]
Wednesday 31 May 2017

Five Ways to Become Famous

When you run your own business, you need to become famous. Why? Because if people don’t know who you are, what you do and why you’re […]
Wednesday 21 December 2016

‘Tis the Season to be Giving!

Every year in December, people start talking about Christmas and what it’s really about. For me, one of the most important aspects of the festive season […]
Wednesday 26 October 2016

Are You Scaring Off Your Customers?

There are some businesses that actually scare off their clients and prospects through bad or downright scary marketing. I hope you’re not one of them! This […]
Wednesday 21 September 2016

Write a Book to Show off Your Business Expertise!

This month in the blog we’ve been looking at the challenge of building up your business reputation and how you can do this by showing your […]
Wednesday 14 September 2016
motivational quotes for business owners

“How Do I Show My Business Expertise?”

In last week’s blog we looked at the challenge of not having an established business reputation – whether you’re new to business or you’ve made of […]
Wednesday 7 September 2016
reputation in marketing

“I Don’t Have a Strong Business Reputation”

This is a complaint I hear on a regular basis, either from people who are new to running their own business, or from people who are […]