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How Significant is Your Reputation?

There are five different emotional strategies you can use to assess how your clients feel when they’re working with you. For most of us, there will be one main strategy you can use to build your...

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Are You Growing Your Reputation?

I have identified five strategies you can use to see which emotions your clients feel when working with you. Most businesses have one primary strategy that you can use to build your reputation. You might use...

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Are You Certain about Your Reputation?

While there are five different strategies for you to consider, most businesses only need to use one of them in order to build a great reputation that allows them to get and keep ideal clients. If...

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You Can’t Build a Great Reputation

When you’ve been referred by someone you know to someone you don’t know, your reputation is what goes in front of you. “I’ve been working with her for many years and she’s really great at…”Read More

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Writing a Book Can Ruin Your Reputation!

These days, if you’re a coach, a consultant or a trainer, everyone will tell you that you should write a book. There’s no doubt that a book can be a great way to help you promote...

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Help Your Clients to Speak Up and Stand Out

There are six basic human needs that drive our actions – six emotional needs. These emotional needs form the basis of six Emotional Reputation Strategies that can be used very effectively by coaches, consultants and trainers,...

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Could You Grow Your Business By Buying Another One?

If you’re looking to grow your business and take on new clients, one of the ways in which you can do this is by buying another business or taking on their clients. This is how one...

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In the A-Z of Marketing Experts, O is for Options HR

A large number of the people who I meet at networking meetings tell me that marketing is complicated and time consuming, because there is just so much to do. They talk about all the effort that...

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In the A-Z of Marketing Experts – could C be for Chantal Cornelius?

Or would that be too egotistical or presumptuous? The reason I have decided to grant this prestigious letter of the alphabet to myself is because I actually want to write about the concept of being an...

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In the A-Z of Marketing, T is for Blowing Your Own Trumpet

At Appletree all our clients have one thing in common – they are REALLY great at what they do. Most of them have been running their businesses – delivering coaching, consulting or training – for many...

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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