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Wednesday 4 October 2017

The 3Ps of Presenting

Over the years I’ve heard many different tips and ideas on how to give great presentations. One of my favourites is the 3Ps of Presenting from […]
Wednesday 12 October 2016

What are the 3Ps of Presenting?

Over the years I’ve heard many different tips and ideas on how to give great presentations. Recently I learnt about the 3Ps of Presenting from a […]
Wednesday 1 July 2015

When Does a Product Become a Service?

And what happens to your marketing when that happens? The way in which products and services are marketed is very different. With a product, you can […]
Wednesday 25 March 2015

Massive Marketing Mistakes – Number Seven: Trying to Do It All Yourself

Massive Marketing Mistakes – Number Seven: Trying to Do It All Yourself Are you a Marketing Consultant? If not, why are you trying to do your […]
Wednesday 14 January 2015

How to Use a Soft Start for Your Presentations

How to Use a Soft Start for Your Presentations Many years ago, I learnt a very clever way of starting talks and presentations that I’ve been […]
Wednesday 10 December 2014

The A – Z of Marketing: The Full List

The A – Z of Marketing: The Full List At the start of 2014 we started writing the A – Z of Marketing – a series […]
Wednesday 26 November 2014

How Can You Use Authentic Marketing To Grow Your Business?

How Can You Use Authentic Marketing To Grow Your Business? So far, 2014 has been a really good year for Appletree. In fact, in terms of […]
Wednesday 15 October 2014

My Top (Seven) Business Books

My Top (Seven) Business Books At a networking meeting I attended in the summer, the speaker told us about her list of top ten business books. […]
Tuesday 27 May 2014

Content is Queen

  Content is Queen When I first set up Appletree back in 2000, I worked as a freelance copywriter. I wrote content for all sorts of […]