The A – Z of Marketing: The Full List
The A – Z of Marketing: The Full List At the start of 2014 we started writing the A – Z of Marketing – a series of 26 blogs looking at 26 different marketing topics. Of...
Get Your Marketing Right and You Don’t Need to Know How to Sell
Get Your Marketing Right and You Don't Need to Know How to Sell Ask any Marketing Consultant whether they think marketing is more important than sales and of course they will tell you that it is....
What are Your Business’s Core Values?
What are Your Business's Core Values? What makes your business tick? What do you stand for? When you know the answers to these questions, you can use them to promote your business and really stand out...
In the A – Z of Marketing, M is for … Market Research
In the A - Z of Marketing, M is for ... Market Research Are you trying to develop a new service or product to sell? In business one of the best ways to understand what current...
Do You Know What Your Customers Really Think of You?
Do You Know What Your Customers Really Think of You? This year at Appletree we're doing a lot to make our business more responsible. We renewed our membership of the clever 3P CSR Programme, which helps...
How to Use CSR to Make Your Business Stand Out from the Crowd
How to Use CSR to Make Your Business Stand Out from the Crowd This blog is in celebration of Responsible Business week! In today's crowded market place, it's getting harder and harder to stand out from...
How is Your Personal Brand Looking?
How is Your Personal Brand Looking? You know that people buy people before they buy what you're selling, don't you? It means that customers are looking for an emotional connection with the people from whom they...
Three Ways to Make Your Business Different
Three Ways to Make Your Business Different In a crowded market, it's really important to show your potential clients (and your competitors) what makes you different and better than the other businesses that do the...
Why I Still Love My Skoda – One Year On
Why I Still Love My Skoda - One Year On Just before Christmas 2012 I treated myself to a new car. It's a Skoda and when I first heard that the car that matched all my...
Ad Hoc Marketing Doesn’t Work – and it never has!
Ad Hoc Marketing Doesn't Work - and it never has! You've probably heard me say before that ad hoc marketing does not work. This means that just going to one networking meeting or sending out one...
