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Do You Look the Part?

One of the best pieces of business advice I’ve been given is this: “Dress for the audience to whom you want to speak.” I can’t remember who said it, but it stuck. It applies to all aspects of...

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Why Do You Need to Know Where Your Business is Going?

When did you last get into your car and just drive, without really knowing where you were going? It’s a nice thing to do if you just fancy ‘going for a drive’ and you don’t mind...

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In the A-Z of Marketing Q is for Queen Bee, of course!

The great thing about working in marketing is that it allows you a certain amount of creative licence. As I’ve been progressing through the A-Z of Marketing, I noticed that there was no image available for...

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In the ABC of Marketing – B is for Business Networking

Last year I was asked to give a talk about how coaches, consultants and trainers can promote themselves. There’s a lot of marketing that you can do when you provide a service and you could spend...

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The Real Social Networking

There has been a great deal of talk in the last few years about ‘social networking’ and how useful it is to promote and grow a business. According to Wikipedia, a social network is: “A social...

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Do You Dress to Impress?

You’re going to meet a potential new client to talk how your business might be able to help theirs. Do you turn up in jeans and a pair of trainers? You’re attending a networking meeting, to...

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How Do You Use Networking to Promote Your Business?

When you provide a service – such as coaching, consultancy or training – you’re actually selling your own time, expertise and experience. This means that potential clients need to trust you, before they will buy from...

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The 4Ps of Marketing – Number 1 = Price

Many, many years ago, when I was first learning about marketing (we’re talking way back before Social Media existed and email marketing was unheard of) I learnt about the 4Ps of Marketing. They were gospel and...

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“What Do You Do?”

Have you noticed how, at every networking meeting you go to, there are people who start a conversation by asking “What do you do?” And have you noticed how most people either don’t like being put...

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What Could Politicians Learn From Small Business Marketing?

Over the last few months, in the run up to the election, I’ve listened to what many of the sparring politicians have said about different issues. I’ve noticed how they went about trying to persuade people...

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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