You Don’t Do Any Marketing? Really?
If I had a pound for every time I’ve heard someone say “I don’t do any marketing and I don’t need to,” I would be so rich that I could retire. Not that I would retire,...
Do You Get a Festive Feeling?
You might not be a big fan of Christmas. You might not even celebrate the festival, and that’s fine. However, it is a great time for very easily keeping in touch with your clients and prospects....
Vanity or Sanity?
Last month, I wrote about how, if you want to really stand out in your business, you should dress to impress – for the audience to whom you want to speak. In case you missed that...
Do the Latest Marketing Trends Live Up to the Hype?
Ask any search engine to tell you about the latest marketing trends and you’ll receive dozens of different suggestions. For a talk I’ve been asked to deliver, I decided to focus on just three. Why these...
Why I Will Always Post Christmas Cards
Every year since I set up Appletree, way back in 2000, I have been posting Christmas cards to my favourite clients, along with top prospects and my most loyal suppliers and supporters. Every year, I buy...
Festive Tips and Tricks for Your Marketing
In April 2020, I started running Marketing Mondays – a one-hour Zoom Q&A call for coaches, consultants and speakers. Over the last two years, we’ve had a lot of fun, answered many marketing questions, and built...
How Real are You Really Being?
“How’s business?” It’s a question I love to ask at networking events. Yet too often, the answer I receive is “Great thanks,” or “Not too bad.” Really? Is your business growing nicely, or are you struggling...
Is Customer Service part of your Marketing?
On Friday night my partner and I ate at a restaurant we’d not been to before. We had arranged to collect a friend after her ‘leaving work’ party in the pub and drive her home. Not...
Marketing is Not Rocket Science!
It’s not rocket science. It’s not about trial and error and it is certainly not about throwing as much effort as you can into social media, in the hope that something sticks. Don’t even think about...
Is your marketing suffering from the Titanic Effect?
Do you think you know exactly how your clients think, or how your prospects will respond to your marketing? If so, you must have a crystal ball! Very often, clients don’t think, act or respond as...
