Marketing is a Marathon Not a Sprint!
If you’re still expecting over night results and success from your marketing, you can stop reading now! If you’re in it for the long haul and would like to know more about how to keep going,...
If you’re still expecting over night results and success from your marketing, you can stop reading now! If you’re in it for the long haul and would like to know more about how to keep going,...
As I write this blog, in the UK we are in the midst of lock down. No one is going out – all networking has moved online, along with all meetings. Many businesses across the country...
Many of the people who I’ve been writing about in this A-Z of Marketing Experts don’t consider themselves to be marketing experts. Some of them will probably tell you that they don’t really understand marketing. Most...
Running your own business can be very rewarding; it can also be hard work. The market place for coaches, consultants and trainers is particularly crowded, with more people deciding to set up their own companies all...
Have you ever wondered what makes some businesses successful, while others just keep struggling? Do you see people who look as if they’re breezing through business, leaving you wondering how they make it look so easy?...
Do you use price to promote what you do? Do you ever tell potential clients that what makes you better than, or different to your competitors, is that you’re cheaper than them? How often do you...
Over the last few years, I’ve written a number of blogs about the similarities between training for and completing a long distance running event and running a business. After running my first half marathon, this first...
“I’ve tried direct marketing and it doesn’t work.” “I went networking once but it didn’t bring me any new clients.” These are phrases that I hear on a regular basis. It’s a bit like saying “I...
A little while ago I wrote a blog about the new key ring I was given by a garage when they mended the exhaust on my old car. (Click here to read that post.) I was impressed...
Massive Marketing Mistakes – Number Five: ‘Follow the Crowd’ Marketing “I have to use cold calling to promote my business,” they say. “Why is that?” I ask. “Because everyone else in my industry does it....
I don’t often go to supermarkets. I’m not keen on the experience and would rather...
My forthcoming book is the result of over 20 years of looking for better ways...
You might not be a big fan of Christmas. You might not even celebrate the...