Latest Blog

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Filter by Categories
Appletree Marketing
Blogs
Books
Brand Recognition
Clients
Competitors
Connection
Content
Contribution
Copywriting
CSR
Databases
Design
Email newsletters
Facebook
LinkedIn
Marketing
Marketing Motivation
Marketing Planning & Marketing Strategy
Measurement
Networking
Newsletters
Online Marketing
Podcasts
PR
Presentations
Pricing
Referrals & Recommendations
Reputation
Sales
Social Media
Strategies
Targeted Marketing
Twitter
Uncategorized
USP
Videos
Websites
Workshops

Categories

Marketing is a Marathon Not a Sprint!

If you’re still expecting over night results and success from your marketing, you can stop reading now! If you’re in it for the long haul and would like to know more about how to keep going,...

Read More

Do You Fight, Flight or Freeze in the Face of a Challenge?

As I write this blog, in the UK we are in the midst of lock down. No one is going out – all networking has moved online, along with all meetings. Many businesses across the country...

Read More

In the A-Z of Marketing Experts, P is for Pam Burrows, the People Booster

Many of the people who I’ve been writing about in this A-Z of Marketing Experts don’t consider themselves to be marketing experts. Some of them will probably tell you that they don’t really understand marketing. Most...

Read More

In the A-Z of Marketing, X is for Finding Your X Factor

Running your own business can be very rewarding; it can also be hard work. The market place for coaches, consultants and trainers is particularly crowded, with more people deciding to set up their own companies all...

Read More

What Makes Some Businesses So Successful?

Have you ever wondered what makes some businesses successful, while others just keep struggling? Do you see people who look as if they’re breezing through business, leaving you wondering how they make it look so easy?...

Read More

Don’t Use Price to Promote Your Business!

Do you use price to promote what you do? Do you ever tell potential clients that what makes you better than, or different to your competitors, is that you’re cheaper than them? How often do you...

Read More

Marketing is a Marathon, Not a Sprint (or an Overnight Fix)

Over the last few years, I’ve written a number of blogs about the similarities between training for and completing a long distance running event and running a business. After running my first half marathon, this first...

Read More

Massive Marketing Mistakes – Number Eight: Using Ad Hoc Marketing

“I’ve tried direct marketing and it doesn’t work.” “I went networking once but it didn’t bring me any new clients.” These are phrases that I hear on a regular basis. It’s a bit like saying “I...

Read More

Why Promotional Stuff Really Does Work

A little while ago I wrote a blog about the new key ring I was given by a garage when they mended the exhaust on my old car. (Click here to read that post.) I was impressed...

Read More

Massive Marketing Mistakes – Number Five: ‘Follow the Crowd’ Marketing

Massive Marketing Mistakes – Number Five: ‘Follow the Crowd’ Marketing   “I have to use cold calling to promote my business,” they say. “Why is that?” I ask. “Because everyone else in my industry does it....

Read More

 

Sign Up for the Scribbles Newsletter

– receive practical marketing advice and ideas every month.





Follow us on social media for more marketing updates

Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

Read More

Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

Read More

Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

Read More

View All

© 2000 - 2024 Appletree Marketing Consulting Ltd. All Rights Reserved.

Sign Up for the Scribbles Newsletter

Sign Up for the Scribbles Newsletter

– receive practical marketing advice and ideas every month.





x