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What’s the True Secret to a Successful Business?

At the start of this year I joined an online business book club. As well as encouraging me to read a mix of books that I might not usually reach for, and plenty I’d never heard...

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Why Supporting a Charity is Good Marketing and Good for Business

On 9 October this year I will be running the Oxford Half Marathon. I first completed this event last year, by being given a place to run for The Oxfordshire Animal Sanctuary and very soon after...

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Why Charity Work is Good for Your Business

Earlier this year I decided that I wanted to run the Oxford Half Marathon on 11 October. I contacted some of the charities that had places and asked if I could run for them. The Oxfordshire...

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Do You Have a Responsible Business?

Do You Have a Responsible Business? CSR - Corporate Social Responsibility - is a phrase that's been around for some time. Large companies shout about how they send their members of staff to carry out volunteer...

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Do You Know What Your Customers Really Think of You?

Do You Know What Your Customers Really Think of You? This year at Appletree we're doing a lot to make our business more responsible. We renewed our membership of the clever 3P CSR Programme, which helps...

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How to Use CSR to Make Your Business Stand Out from the Crowd

How to Use CSR to Make Your Business Stand Out from the Crowd This blog is in celebration of Responsible Business week! In today's crowded market place, it's getting harder and harder to stand out from...

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In the A-Z of Marketing, J is for … Joint Ventures

In the A-Z of Marketing, J is for ... Joint Ventures According to Wikipedia, a joint venture (JV) is a business agreement in which the parties agree to develop, for a finite time, a new entity...

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Is it Worth Taking on an Apprentice?

Recently I went to a business development workshop with various business leaders from the local area. During the workshop the subject of apprentices came up and whether or not it is worth all the hassle to...

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CSR Update for Appletree

Corporate Social Responsibility is something we hear more and more about in business. Instead of keeping our heads down and just working hard for our own ends, CSR is about looking into the wider community and...

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What gaps are in your communication strategy?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] The fourth assignment for my CIM Professional Certificate in Marketing involves creating a communications audit on the organisation I have based my assignment upon. After I had fathomed exactly what was...

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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