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Wednesday 31 August 2016

Why Supporting a Charity is Good Marketing and Good for Business

On 9 October this year I will be running the Oxford Half Marathon. I first completed this event last year, by being given a place to […]
Wednesday 2 December 2015

Why Charity Work is Good for Your Business

Earlier this year I decided that I wanted to run the Oxford Half Marathon on 11 October. I contacted some of the charities that had places […]
Tuesday 22 April 2014

Do You Have a Responsible Business?

Do You Have a Responsible Business? CSR – Corporate Social Responsibility – is a phrase that’s been around for some time. Large companies shout about how […]
Tuesday 15 April 2014

Do You Know What Your Customers Really Think of You?

Do You Know What Your Customers Really Think of You? This year at Appletree we’re doing a lot to make our business more responsible. We renewed […]
Tuesday 1 April 2014

How to Use CSR to Make Your Business Stand Out from the Crowd

How to Use CSR to Make Your Business Stand Out from the Crowd This blog is in celebration of Responsible Business week! In today’s crowded market […]
Thursday 27 March 2014

In the A-Z of Marketing, J is for … Joint Ventures

In the A-Z of Marketing, J is for … Joint Ventures According to Wikipedia, a joint venture (JV) is a business agreement in which the parties […]
Monday 25 March 2013

Is it Worth Taking on an Apprentice?

Recently I went to a business development workshop with various business leaders from the local area. During the workshop the subject of apprentices came up and […]
Tuesday 13 September 2011

CSR Update for Appletree

Corporate Social Responsibility is something we hear more and more about in business. Instead of keeping our heads down and just working hard for our own […]
Friday 17 June 2011

What gaps are in your communication strategy?

The fourth assignment for my CIM Professional Certificate in Marketing involves creating a communications audit on the organisation I have based my assignment upon. After I […]