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AI-Generated Copy Can’t Help You Stand Out

If you’re looking for a quick way to create copy for your next newsletter or blog, an online AI tool can save you a lot of time. If you’re a coach, ask an AI tool “What...

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The Content Triangle

  Content Marketing has been around for a very long time – it just wasn’t always called ‘Content Marketing’. It’s really just about attracting and retaining your clients by consistently creating and curating relevant and valuable...

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In the A-Z of Marketing Experts – G is for Gina Balarin

Continuing my theme of interviewing people who I believe are Marketing Experts, I recently had a fascinating conversation with Gina Balarin, The Corporate Storyteller. She happened to be in South Africa at the time, but with...

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In the A-Z of Marketing Experts – B is for Brendon Burchard

This time in the A-Z of Marketing Experts, B is for Brendon Burchard. He is an American coach and author of a number of books. He runs numerous online training programmes and charges a small fortune...

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In the A-Z of Marketing – G is for Generosity

There’s a marketing strategy that you won’t find in any marketing book. It’s not covered by any courses that you can attend, to learn about marketing. You mind find it if you google it, but you...

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In the ABC of Marketing – C is for Content

Last year I gave a talk about how coaches, consultants and trainers can promote themselves. There is so much marketing that you can do when you provide a service and you could spend a lot of...

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Are You Ready for a Game of Marketing Bingo?

In any industry there will be a lot of jargon – words and phrases which people from that industry understand. I bet you know a lot of jargon from your industry! The problem with jargon is...

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Marketing Magic – or Ten Things You can do to Promote Your Business for Free

Are you one of those people who think that marketing is expensive? Do you think marketing is only for big companies with big budgets? Many people have spent and lost money on marketing in the past,...

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Is ‘Content Marketing’ New?

This year in my email newsletter, Scribbles, I have decided to focus each monthly issue on something seasonal, to help you with your marketing. For example, in July we’ll look at how to give your marketing...

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Massive Marketing Mistakes – Number Seven: Trying to Do It All Yourself

Massive Marketing Mistakes – Number Seven: Trying to Do It All Yourself Are you a Marketing Consultant? If not, why are you trying to do your own marketing? Are you a website designer? No? So why...

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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