‘Tis the Season to be Giving!
Every year in December, people start talking about Christmas and what it’s really about. For me, one of the most important aspects of the festive season (aside from spending as much time as I can on...
AI-Generated Copy Can’t Help You Stand Out
If you’re looking for a quick way to create copy for your next newsletter or blog, an online AI tool can save you a lot of time. If you’re a coach, ask an AI tool “What...
The Content Triangle
Content Marketing has been around for a very long time – it just wasn’t always called ‘Content Marketing’. It’s really just about attracting and retaining your clients by consistently creating and curating relevant and valuable...
In the A-Z of Marketing Experts – G is for Gina Balarin
Continuing my theme of interviewing people who I believe are Marketing Experts, I recently had a fascinating conversation with Gina Balarin, The Corporate Storyteller. She happened to be in South Africa at the time, but with...
In the A-Z of Marketing Experts – B is for Brendon Burchard
This time in the A-Z of Marketing Experts, B is for Brendon Burchard. He is an American coach and author of a number of books. He runs numerous online training programmes and charges a small fortune...
In the A-Z of Marketing – G is for Generosity
There’s a marketing strategy that you won’t find in any marketing book. It’s not covered by any courses that you can attend, to learn about marketing. You mind find it if you google it, but you...
In the ABC of Marketing – C is for Content
Last year I gave a talk about how coaches, consultants and trainers can promote themselves. There is so much marketing that you can do when you provide a service and you could spend a lot of...
Are You Ready for a Game of Marketing Bingo?
In any industry there will be a lot of jargon – words and phrases which people from that industry understand. I bet you know a lot of jargon from your industry! The problem with jargon is...
Marketing Magic – or Ten Things You can do to Promote Your Business for Free
Are you one of those people who think that marketing is expensive? Do you think marketing is only for big companies with big budgets? Many people have spent and lost money on marketing in the past,...
Is ‘Content Marketing’ New?
This year in my email newsletter, Scribbles, I have decided to focus each monthly issue on something seasonal, to help you with your marketing. For example, in July we’ll look at how to give your marketing...
