If you’ve heard me speak about the StandOut Strategies, or you’ve read about them in one of my blogs, or in my new book (called StandOut Strategies, of course) you’ll know how important it is to...
Many years ago, when I was first getting to grips with running my business, I was referred to Sue, who ran a training company. She travelled the world, for the most part showing women how to...
You’ve worked really hard on your marketing. You know what to say to show prospects how you stand out and why they should work with you, instead of any of your competitors. The wording on your...
One of the most successful marketing tactics I’ve used at networking events is telling people that I’m too busy to take on new clients. What happens? People come up to me and ask me to help...
When Tony Robbins identified six basic human needs that drive our actions, he listed number four as Growth. I’ve taken his work on the importance of emotions and developed six Emotional Reputation Strategies. Six strategies that...
“Just give me the quick win.” “Tell me how to get my first client.” “What’s the one marketing tool I should use to promote my business?” All comments and questions that I hear all far often....
Have you ever heard me say that ad hoc marketing does not work? I’ve been telling coaches and consultants this for many years now. Every week I remind my clients and audiences that just doing a...
What’s the third Massive Marketing Mistake that coaches make, which leaves them struggling to build the business they want? The first is not knowing where you are; the second is not knowing where you want to...
In the last two years I’ve had had the slight misfortune to visit an underaker twice – and not because they needed help with their marketing. After my more recent interaction with an undertaker, I realised...
I first met this week’s Marketing Expert, Janice B Gordon, when she was one of the speakers at the 2018 convention of the PSA (Professional Speaking Association) to which I belong. I made lots of notes...
Many people I speak to – especially the owners of small service businesses – tell...
If I had a pound for every time I’ve heard someone say “I don’t do...
Recently I ran a workshop about the StandOut Strategies for a group of business owners....
