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Monday 7 October 2019

In the A-Z of Marketing Experts, U is for Undertakers

In the last two years I’ve had had the slight misfortune to visit an underaker twice – and not because they needed help with their marketing. […]
Wednesday 1 May 2019

In the A-Z of Marketing Experts – J is for Janice B Gordon

I first met this week’s Marketing Expert, Janice B Gordon, when she was one of the speakers at the 2018 convention of the PSA (Professional Speaking […]
Wednesday 5 December 2018

In the A-Z of Marketing, Y is for You!

Very often when I’m working with coaches, consultants and trainers, I will ask them if they know what makes them different to their many competitors. The […]
Wednesday 4 July 2018

In the A-Z of Marketing – N is for Needs

Do you know what this animal is? It’s a Narwhal, of course! It’s a whale with a huge tusk that lives in the Arctic waters around […]
Wednesday 11 April 2018

In the A-Z of Marketing – I is for Ideal Clients

“How’s business?” I asked the website designer I was chatting to at the networking meeting. “Not bad,” he replied “But we could do with some more […]
Wednesday 1 November 2017

10 Top Marketing Tricks

In my last blog I wrote about 10 marketing activities that you can use to promote your business, that won’t cost you any money. You can […]
Wednesday 15 February 2017

Where Do Your Clients Hang Out?

If you read last week’s blog (which you can read again here) then you should now have a better idea of who your ‘ideal’ clients – […]
Wednesday 8 February 2017

Why Do You Work for Not-so-Perfect Clients?

When someone asks you who your clients are, is your answer something like, “Anyone with a pulse and a credit card?” If it is, I’m going […]
Thursday 2 February 2017

What Makes Your Business REALLY Different?

When you run a coaching, consulting or training business, you face tough competition. There are literally thousands of other people out there, doing something similar to […]