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How are You Using Customer Service to Make Your Business Stand Out?

You’ve worked really hard on your marketing. You know what to say to show prospects how you stand out and why they should work with you, instead of any of your competitors. The wording on your...

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Don’t Bother Reading this Post!

One of the most successful marketing tactics I’ve used at networking events is telling people that I’m too busy to take on new clients. What happens? People come up to me and ask me to help...

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Do You Help Your Clients to Grow?

When Tony Robbins identified six basic human needs that drive our actions, he listed number four as Growth. I’ve taken his work on the importance of emotions and developed six Emotional Reputation Strategies. Six strategies that...

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Show Me the Silver Bullet

“Just give me the quick win.” “Tell me how to get my first client.” “What’s the one marketing tool I should use to promote my business?” All comments and questions that I hear all far often....

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Why Ad Hoc Marketing Does Not Work

Have you ever heard me say that ad hoc marketing does not work? I’ve been telling coaches and consultants this for many years now. Every week I remind my clients and audiences that just doing a...

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Massive Marketing Mistakes – Number Three: Chasing New Clients

What’s the third Massive Marketing Mistake that coaches make, which leaves them struggling to build the business they want? The first is not knowing where you are; the second is not knowing where you want to...

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In the A-Z of Marketing Experts, U is for Undertakers

In the last two years I’ve had had the slight misfortune to visit an underaker twice – and not because they needed help with their marketing. After my more recent interaction with an undertaker, I realised...

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In the A-Z of Marketing Experts – J is for Janice B Gordon

I first met this week’s Marketing Expert, Janice B Gordon, when she was one of the speakers at the 2018 convention of the PSA (Professional Speaking Association) to which I belong. I made lots of notes...

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In the A-Z of Marketing, Y is for You!

Very often when I’m working with coaches, consultants and trainers, I will ask them if they know what makes them different to their many competitors. The majority of the clients I work with are micro-businesses –...

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In the A-Z of Marketing – N is for Needs

Do you know what this animal is? It’s a Narwhal, of course! It’s a whale with a huge tusk that lives in the Arctic waters around Greenland, Canada, and Russia. Did you need to know that?...

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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