Don't Waste Money on Marketing: Develop a Secret Salesforce Instead On 1 May I wrote a blog about the core values we have at Appletree. (Click here if you missed it.) Core values are an essential...
In the A - Z of Marketing P is for ... Pictures "A picture paints a thousand words'' Frederick R. Barnard, 1921 Almost 100 years later and it would seem that businesses are starting...
In the A - Z of Marketing N is for... (printed) Newsletters With the popularity of the internet at an all time high, email newsletters appear to be the most popular form of newsletter to use,...
Is Your Networking Too Social? "I've stopped going to that networking group because it became too social." This was a comment I heard from someone when we were talking about the best local networking meetings to...
This Month's Utterly Fab Customer Services Awards go to ... In the last couple of weeks I've experienced a few really wonderful examples of customer service - so wonderful, in fact, that I wanted to share...
In the A - Z of Marketing G is for... You Guessed it - Google! Google is an American based corporation who specialize in internet based services, from search engines to cloud computing. Founded by...
How Do You Build Your Personal Brand? Last week I wrote about how to develop your personal brand; this time I thought I'd share with you some tips on how to develop your Personal Brand Marketing...
In the A-Z of marketing F is for ... the Four Ps of Marketing When you start developing a new offer or product for your business there are many things you need to think about. Who...
How is Your Personal Brand Looking? You know that people buy people before they buy what you're selling, don't you? It means that customers are looking for an emotional connection with the people from whom they...
Three Ways to Make Your Business Different In a crowded market, it's really important to show your potential clients (and your competitors) what makes you different and better than the other businesses that do the...
As the UK was about to head into another Covid lockdown towards the end of...
10 years ago, I went skiing with a group of other business owners. The group...
I don’t often go to supermarkets. I’m not keen on the experience and would rather...
