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Will Writing a Book Really Help You to Stand Out in Business?

You may not know this, but you are not the hero of your story! Your clients are the heroes. Without them, you won’t have a business, so anything that you write – whether it’s an entire...

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Can You Use Words to Change Minds?

  In my continuous quest for learning I’ve read some very interesting books this year. One of them is “Words That Change Minds” by Shelle Rose Charvet. I heard Shelle speak at a conference in October...

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Why Do You Need to Know Where Your Business is Going?

When did you last get into your car and just drive, without really knowing where you were going? It’s a nice thing to do if you just fancy ‘going for a drive’ and you don’t mind...

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In the A-Z of Marketing Experts, S is for Sue Richardson

“Your books are your soldiers – send them out into the world and they will help you to promote your business.” Read More

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“How Do I Keep My Clients?”

In last week’s blog we looked at the problem that many services businesses struggle with – the problem of losing clients. Read that post again if this is something your business struggles with. So how do...

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“What Made You Write a Book?”

A little while ago I posted a blog about how you can use a book to promote your business – especially when you sell a service, such as coaching, consulting or training. Click here to read...

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How Can You Use a Book to Promote Your Business?

If you sell a service – such as coaching, consulting or training – then one of the best ways to promote what you do is by sharing your knowledge and showing off your expertise. And one...

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My Top (Seven) Business Books

My Top (Seven) Business Books At a networking meeting I attended in the summer, the speaker told us about her list of top ten business books. They were all books she’d read and she knew many...

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How Do You Write a Book to Market Your Small Business?

How Do You Write a Book to Market Your Small Business? Recently I was introduced to a lovely lady called Kate, who is a coach and a trainer. She was interested in writing a book in...

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Take Your Business on Tour!

Take Your Business on Tour! When Appletree turned 10 years old, I celebrated by writing a book full of the lessons I'd learnt, to help other small business owners avoid making the same mistakes. It took...

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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