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Wednesday 23 August 2017

How NOT to Promote Your Business

You might have heard me say, just a few times, that ad hoc marketing does not work. I mention it in most of the talks that […]
Wednesday 18 January 2017

What Are Your Marketing Goals for This Year?

If you read last week’s blog and thought a bit about where your business is now, you’ll be in a good place to continue your marketing […]
Wednesday 11 May 2016

How Do I Get More Referrals?

In last week’s blog we looked at the problem that many small businesses face – the cost of marketing. Yes, it can be expensive, especially if […]
Wednesday 13 April 2016

“How Do I Keep My Clients?”

In last week’s blog we looked at the problem that many services businesses struggle with – the problem of losing clients. Read that post again if […]
Wednesday 2 March 2016

“I Need to Grow My Business”

This is a statement that I hear quite frequently, from potential clients and from people I meet when I am out networking. Many coaches, consultants and […]
Wednesday 16 September 2015

How Can You Encourage More Referrals?

Do you actively encourage people to refer your business to others, or do you just wait for a nice referral to come along? Are you doing […]
Wednesday 26 August 2015

How Can You Grow Your Business Through Referrals?

When you’re looking for a new service provider, how do you go about doing it? When you need a new accountant, IFA or someone to service […]
Wednesday 29 July 2015

The 4Ps of Marketing – Number 3 = Place

A little while ago I started writing a series of blogs about the 4Ps of Marketing. So far I’ve covered Price – how to decide what […]
Wednesday 1 July 2015

When Does a Product Become a Service?

And what happens to your marketing when that happens? The way in which products and services are marketed is very different. With a product, you can […]