I’m often asked if blogs and e-newsletters can exist side by side. In my mind it is imperative, because to me visibility on the internet is paramount, and the more places you can publish your message the better. Worries about overlapping should be waved aside, as different people read different forms of media, so if you wish to increase your audience as much as possible, post your message everywhere!
What should come first, the blog or the newsletter? This appears to be like the chicken and egg question, but in reality it depends on you, your customers and your business. What product or service are you providing? Where will your customers congregate? How internet savvy are they? What is your subject matter? How easy do you find writing? How much have you got to say?
Newsletters are relatively easy to accomplish as you can get away with publishing only once a month, but they have the disadvantage of not being interactive. They will get read (hopefully), digested, maybe archived and then the reader will pass on. Only rarely will any bother to respond.
Whereas a blog has the advantage of your post always being visible, even if it has been superceded in the timeline or newsroll. There are archive processes in the form of categories for later research capabilities, and each post has its permalink to publish in later posts or elsewhere. Because blogs are interactive you will more likely get a response, even immediately, which adds to the conversation and interest factor from search engines.
And can newsletters and blogs interact? There is no reason why you cannot republish your newsletter article as a blog, if it is short enough. If not, then dividing it up into smaller sections as a series will certainly help increase your visitor ratings, as readers will want to come back to find out the next installments. That would certainly overcome the ever-ending question: “What do I write about?” and “Help, do I really need to contribute something so often?” You’ll probably find you’ll be able to say more in your posts about your newsletter’s subject, giving you a chance to elaborate and explain the subject more succinctly and in a fuller capacity.