How do you integrate your online marketing, to save time and money?Monday 7 March 2011
CSR: Listen for the unexpected from the most unlikely of sourcesFriday 11 March 2011
Are you stuck for something to blog about?
Finding enough content to write is always a troubling problem for bloggers. I constantly read on forums bloggers asking for inspiration about what to put into their blogs, especially since there is that constant nagging in their minds that they need to be consistent and frequent in their postings. This is particularly prominent if you have advertising and affiliates on your blog, as you rely on a constant stream of visitors to make such applications pay their way.
I suppose it doesn?t help to say the more you post, the easier it becomes. It’s all down to practising, persistence and perseverance. Get into the habit of putting down your thoughts, even if it’s in draft form, to develop later into full-blown posts. Diligent bloggers may have plenty of potential posts in draft, waiting for that final finish.
Look around you for inspiration, there is plenty of ‘post fodder’ about if you know where to look. Look at the emails in your in- and out-box, especially the ones you write in reply. This is an excellent source of your expertise. If you are a prolific writer elsewhere, refer to past articles that you?ve written, and there is no reason why you can’t rewrite old stuff that may have got out of date, may have had more recent developments or needs a more prominent boost.
Refer to the internet for information: subscribe to Google Alerts with certain keywords that interest you or are relevant to your business, and you will get plenty of posts and articles other people have written. Use these not only to learn more about your industry, but rewrite these topics in your own style or in your own point of view, agreeing or disagreeing, adding to the subject matter or explaining a point further. This is not plagarism if you make your work totally different from the original.
Remember things that have been said or you?ve heard somewhere, such as networking events, or even when you are meeting your clients: ask them for ideas, or question them to get their point of view. They may ask for explanations on certain subjects, and their question with your reply could easily be adapted as a post.
It’s all due to you acquiring the right sort of blogging mind-set. This may sound pretentious, but once you do train your brain to start looking for posting material wherever it goes, content will start springing out of the woodwork! Start thinking in that frame of mind, and you might be pleasantly surprised…