How often have you found yourself working with a client who isn’t totally perfect for your business? Do you know the type? They sound great at the start, but then it just doesn’t work out for...
In my travels around the world, I get to speak to many different audiences, work with an amazing mix of people and meet some very talented, successful individuals. They keep me wondering about the marketing that...
Why is it so easy to get marketing wrong? To spend money and not get the results we want? To waste time and effort, without getting our message across? Could it be because we don't send...
Back in 2015 I started looking into more effective ways for businesses to stand out from their competitors. I met so many service business owners – coaches, consultants and speakers – who wanted to show their...
USPs (Unique Selling Propositions) don’t work anymore. Why not? Because they’re about selling. They’re not about building relationships with clients who might want to pay for your services – for you to solve an issue they’re...
The first StandOut Strategy, Certainty, is about being a safe pair of hands for your clients. They work with your business because they know that you will get the job done. Your business provides safety and...
There’s a buying process that everyone goes through when they’re looking to invest in a service. Anyone wanting to spend money on your time and expertise will go through this simple process before they decide where...
Two of my favourite restaurants have something very important in common. It’s the way I feel when I eat there. Yes, the food is amazing – it should be, because both restaurants have a Michelin Star....
Many years ago, when I was first getting to grips with running my business, I was referred to Sue, who ran a training company. She travelled the world, for the most part showing women how to...
As the UK was about to head into another Covid lockdown towards the end of 2020, I needed to find a safe way of buying fresh vegetables. I’ve never liked buying them from supermarkets – too...
How often have you found yourself working with a client who isn’t totally perfect for...
In my travels around the world, I get to speak to many different audiences, work...
Why is it so easy to get marketing wrong? To spend money and not get...
