Many people I speak to – especially the owners of small service businesses – tell me that they don’t like doing sales. They don’t feel comfortable selling their services. They don’t consider themselves a ‘salesperson’. Is...
If I had a pound for every time I’ve heard someone say “I don’t do any marketing and I don’t need to,” I would be so rich that I could retire. Not that I would retire,...
Recently I ran a workshop about the StandOut Strategies for a group of business owners. We worked out the strategy that would allow each business to really stand out. We talked about how they could each...
If you’ve heard me speak about the StandOut Strategies, or you’ve read about them in one of my blogs, or in my new book (called StandOut Strategies, of course) you’ll know how important it is to...
Human relationships, based on emotions, are the key to the conversations you have with potential clients. They can be the reason that you either win or lose a new client. So what happens when AI gets...
How often have you found yourself working with a client who isn’t totally perfect for your business? Do you know the type? They sound great at the start, but then it just doesn’t work out for...
In my travels around the world, I get to speak to many different audiences, work with an amazing mix of people and meet some very talented, successful individuals. They keep me wondering about the marketing that...
Why is it so easy to get marketing wrong? To spend money and not get the results we want? To waste time and effort, without getting our message across? Could it be because we don't send...
Back in 2015 I started looking into more effective ways for businesses to stand out from their competitors. I met so many service business owners – coaches, consultants and speakers – who wanted to show their...
USPs (Unique Selling Propositions) don’t work anymore. Why not? Because they’re about selling. They’re not about building relationships with clients who might want to pay for your services – for you to solve an issue they’re...
Many people I speak to – especially the owners of small service businesses – tell...
If I had a pound for every time I’ve heard someone say “I don’t do...
Recently I ran a workshop about the StandOut Strategies for a group of business owners....
