Stop Wasting Money on Your Marketing!
Someone once said, “I know that half my marketing doesn’t work, but I don’t know which half.” I don’t know who said it – there are many suggestions. What I do know is that there’s no...
Are You Delivering What You Promise?
Last month I wrote about how using the language of your StandOut Strategy can help you have better conversations with potential clients. When people feel understood, they're more likely to buy from you. Click here to...
May I Ask a Favour?
Business is built on trust. Your prospective clients need to trust you before they’ll buy from you. One of the simplest ways to build that trust? Referrals from people who already know how you help others....
Cold Feet!
In my last blog we looked at the importance of keeping it simple in marketing. Simple messages to attract potential clients and explain to them, simply, what you do. This time I’m adding another essential layer....
‘Tis the Season to be Giving!
Every year in December, people start talking about Christmas and what it’s really about. For me, one of the most important aspects of the festive season (aside from spending as much time as I can on...
Your Clients Just Want to be Heard. Are You Listening?
Over the last four months I’ve dedicated a monthly blog post to each of my five StandOut Strategies. If you’ve missed any of the previous strategies, you can read Certainty, Connection, Contribution and Growth here. This...
How NOT to Grow Your Business
For the last few months, I’ve been writing about how NOT to stand out in business. How to get it wrong and how to make your marketing expensive or ineffective or both. I’ve shown you how...
