Are You Talking Yourself Out of New Business?
A few years ago I asked one of my clients what she got from working with me. Her answer surprised me. I was expecting her to say something like “I get marketing knowledge and advice from...
Marketing Really isn’t Rocket Science
Marketing is not rocket science. It might feel scary if you’re not sure what you’re doing. It may seem like you have to spend a lot of money, in the hope that you’ll eventually get the...
Did I use AI to Write this Blog?
In case you haven’t yet noticed, AI (Artificial Intelligence) is becoming rather common place in marketing. I am by no means an expert in AI, but I am learning all the time, about how to make...
Stop Wasting Money on Your Marketing!
Someone once said, “I know that half my marketing doesn’t work, but I don’t know which half.” I don’t know who said it – there are many suggestions. What I do know is that there’s no...
Are You Delivering What You Promise?
Last month I wrote about how using the language of your StandOut Strategy can help you have better conversations with potential clients. When people feel understood, they're more likely to buy from you. Click here to...
May I Ask a Favour?
Business is built on trust. Your prospective clients need to trust you before they’ll buy from you. One of the simplest ways to build that trust? Referrals from people who already know how you help others....
Cold Feet!
In my last blog we looked at the importance of keeping it simple in marketing. Simple messages to attract potential clients and explain to them, simply, what you do. This time I’m adding another essential layer....
