My last Appletree blog.  A time for me to think back over my time at Appletree, and consider how, in my mind, marketing has genuinely found its place.

Place – one of the 4 P’s in marketing – where you market your product or service.  Over the past 2 years I’ve seen how the internet has become one of the most powerful (virtual) places we’ve ever seen.  The opportunity to make your brand visible across the world, and engage directly with people you’ve never met, but completely fit your target market profile is incredible.

Using content as a base for your marketing has also changed how many businesses promote themselves – it’s finally about taking your messaging to your audience, without self-promotion or hidden (ineffective) gimmicks.

I could spend all day championing content marketing, but I’ve done enough of that these past few months.  Instead I’ll simply say a big thank you to the team at Appletree.  Yan served his apprenticeship well, and is making his way as a fine marketer.  Dale is undoubtedly going to fulfill his apprenticeship brilliantly, learning a huge amount along the way.  That’s one of the best things about working for a small company such as Appletree – the opportunity to experience many roles and responsibilities that you just don’t in a big organisation.  I’ve shared and enjoyed Chantal’s passion for marketing small businesses, with the genuine objective of helping them grow – using ‘proper’ marketing.  The fact that we all helped the business grow by 25% since last year has been testament to our hard work and dedication to the business and our clients.

Nidhi, it’s over to you, I look forward to following Appletree on its continued path of growth and success – which I can do very easily now thanks to the wonderful online world.