With the rapid evolution of technology, information is flowing through a massive variety of media. In this day and age businesses and individuals are communicating more and more through social media, so the question is, have...
A few months ago, a conversation with a potential client centred on search engine rankings and keywords. They were delighted because tweaks made to their website led to them ranking first in the Google search. From...
An interesting aspect of the work Appletree does for many clients is keyword research and recommendations. In a previous blog I advised careful use of keywords in your website and blog copy, in order to improve organic...
In my previous blog we looked at how to approach the use of social media as a marketing tool, aligned with business goals. It?s really important to ensure you identify what you are aiming to achieve from...
Changing technology has had a significant impact on marketing in the last few years, in terms of its capabilities, but also in the way that people use it. For example, according to the B2B Content Marketing:...
One of the secrets of good marketing is to find out what works and do more of it. So how do you find out what works? You measure your marketing! I am always amazed by the...
When people ask me how many different marketing tools they should be using, my answer is usually ?Somewhere between 5 and 10.? Why? Because it can take a number of ?hits? before someone is ready to...
In Marketing Your Blog Part 2 we looked at ways to promote your blog 1-6. Here?s the final instalment of this series, giving you more tips on how to make sure your blog is working hard for...
In part 1 of Marketing Your Blog we considered in brief a summary of the most effective ways to market your blog. In Part 2, we?ll look at some of these ways in more detail, and...
You?ve decided blogging is for you and will be valuable for your company. So, how do you make it effective? Follow these simple steps as a good starting guide. Step 1 - what?s your focus going...
Many people I speak to – especially the owners of small service businesses – tell...
If I had a pound for every time I’ve heard someone say “I don’t do...
Recently I ran a workshop about the StandOut Strategies for a group of business owners....
