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The importance of interaction

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] When you're dealing with social media, one of the most important things to consider is interaction. Interaction is when your readers, audience, fans, friends or whatever are compelled to respond to...

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Baby Boomers, Generation X or Generation Y ? who are your clients?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] According to certain sources, Baby Boomers are people born before the late 1960s. Generation X people were born from then up to the 1980s. And Generation Y babies were born between...

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How do you integrate your online marketing, to save time and money?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] The number of ways that you can promote your business through online marketing is constantly growing. It is now accepted that you need an online presence in order to market your...

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How to make a brand powerful

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I noticed a clever piece of branding yesterday on Twitter. It was incredibly subtle (the best marketing always is) and this company took advantage of Valentine's Day to send a message...

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Is being the fastest the best?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] It is commonplace to hear that an event had received a large audience because it has been publicised on Twitter. This does, of course, depend on how many followers the Twitterer...

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What should you be concentrating on in 2011?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] At this time of year predictions for the business future will be winging around the ether, internet, cyberspace or whatever you want to call it, and they are as varied as...

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The sales matrix ? a simple way sell more

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Do you know exactly what you sell to all your clients? Do you know what you don?t sell to some of your clients? Do you know where the gaps and the...

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What?s the best marketing you?ve done this year?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] What marketing have you done that has really worked? What have you done that hasn't been a great success? What was your best effort and what will you be doing more...

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Use LinkedIn effectively ? starting with your profile

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] The social networking site for business has to be LinkedIn. Anyone in business should have a profile that is properly completed and updated. Failure to do so is like submitting your...

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How does social networking link together?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] The beauty of social networking is that it has been designed to link up to each other. Nothing has been left out on a limb, as that would be social suicide. Even...

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Latest Blog

Contributing to the Shopping

As the UK was about to head into another Covid lockdown towards the end of...

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Connection on the Ski Slopes

10 years ago, I went skiing with a group of other business owners. The group...

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Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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