[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] If you make your customers happy, then they are satisfied; but that is not the same as loyalty. Loyalty requires working on these satisfied customers, giving them excellent, high quality service,...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Here are some tips on various selling techniques. Controversially I'm treating them like my marketing methods: building relationships, spreading expertise and gaining credibility, as these attributes can all be used in...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I've been tweeting about the difference between marketing and sales, and that they're not the same: the former is about gaining relationships, spreading expertise and maintaining credibility; the latter is about...
[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] Many marketing specialists often say that it?s important to have a list, which is a database of interested, like-minded and relevant contacts who would like to know more about you and...
Many people I speak to – especially the owners of small service businesses – tell...
If I had a pound for every time I’ve heard someone say “I don’t do...
Recently I ran a workshop about the StandOut Strategies for a group of business owners....
