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How consistent is your corporate image?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Some of the things I have accomplished since working at Appletree is to create this blog and maintain its social networking activities. I was very keen to make sure the corporate identity of...

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Using video testimonials to spread the word

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] A few weeks ago I went to a really good workshop on social media. I picked up lots more tips about using LinkedIn, Facebook and Twitter that we?ll be passing on...

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Twitter: how I use it without wasting time

[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] At a networking talk I gave recently about social media, one of the questions I was asked was ?how do you use things like Twitter without wasting so much time?? First...

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Social Media: how can it work for you?

[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] In response to Chantal?s post Is Social Media a Waste of Time?, I felt a need to highlight certain elements of social networking that would make the experience more positive, manageable,...

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Are you listening to your customers?

[caption id="attachment_153" align="alignleft" width="85" caption="Chantal"][/caption] I recently went to a presentation on social media. The introduction was given by the local mayor who was full of negativity about the dismal start of the economic outlook. He...

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Latest Blog

Want to Get Better at Selling Your Service?

Many people I speak to – especially the owners of small service businesses – tell...

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You Don’t Do Any Marketing? Really?

If I had a pound for every time I’ve heard someone say “I don’t do...

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Does Everyone on Your Team Share Your Strategy?

Recently I ran a workshop about the StandOut Strategies for a group of business owners....

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