Social Media Tools and How to Use Them
In my previous blog we looked at how to approach the use of social media as a marketing tool, aligned with business goals. It?s really important to ensure you identify what you are aiming to achieve from...
What?s the Best Type of Networking for You?
There are many different types of face-to-face networking meetings that you can go. If you?re looking to improve the effect of your networking, you can look at the types of meetings you go to. Good marketing...
Lots to Like with LinkedIn
I?d like to share with you an idea that one of my clients came up with, which has helped her grow her mailing list by a huge amount and has helped her start a relationship with...
Social Media Integration – that?s what you need!
Changing technology has had a significant impact on marketing in the last few years, in terms of its capabilities, but also in the way that people use it. For example, according to the B2B Content Marketing:...
What to do with your blog once you’ve written it?
At Appletree we work with companies in many aspects of their marketing, and one of our key recommendations is 1) to write and post blogs, and 2) to promote that blog effectively. For many of our clients...
You want a blog? – Here is how to write it
You?ve decided blogging is for you and will be valuable for your company. So, how do you make it effective? Follow these simple steps as a good starting guide. Step 1 - what?s your focus going...
Now you?ve written your newsletter – get people to subscribe!
Once you?ve created your strategy for newsletters in terms of compelling content and writing, you need to have a plan to ensure people are actually going to read it. Here are a few ideas to help...
Pinterest – what?s it all about?
Following success in the US, it seems another new social medium is gathering momentum in the UK. Pinterest is a site that lets you share visual information - as long as it?s pretty. In the company's words:...
Birthday Cards Just Aren?t What They Used To Be
So yesterday I turned another year older, 30-ahem-something years old, and honestly can?t believe where the year has gone. I enjoyed the usual activities associated with the day from eating perhaps more than I should ?just...
What gaps are in your communication strategy?
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] The fourth assignment for my CIM Professional Certificate in Marketing involves creating a communications audit on the organisation I have based my assignment upon. After I had fathomed exactly what was...
