YouTube is often cited as the second most use search engine behind Google. One of our previous YouTube blogs talked about why, as a form of social media it's a really effective marketing tool. Here's a...
I often get asked this question and have heard a number of different answers. Salesmen will tell you that you can do sales without marketing - and that the latter is probably just a waste of...
My Marketing job: The Apprentice Story The past month has been a full serving of busy projects and tasks with a side order of college work. To say the least, I've been busy. Most of...
What Are Ideal Business Clients? Every business has its 'ideal clients' - those people or businesses that you want to work with and work most effectively for. Who those ideal clients are is different for every...
I'm one of those people who have to do exercise often and regularly to see any results whatsoever. I used to see this as very bad, but have started to see it in a different light...
During a recent client meeting, we revisited the importance of a call to action (CTA) on the marketing material we produce for them. This seemingly simple activity is often overlooked as is too obvious - we...
As the newly appointed social media champion for Appletree ? he says slightly smug ? I came across something that I really wanted to address in my latest blog. Last week I spent a lot of...
Walking into a networking meeting full of people talking to each, and getting a conversation going is not the easiest thing to do. So here are some tips for getting started, with thanks to Mike Southon,...
On 31 August we ordered this year?s Christmas cards! Did we do this because we?re huge fans of Christmas and can?t wait for the festivities to begin? No ? we did it because our Marketing Plan...
In my previous blogs, Where is Your Business Currently and Growing the Business, Setting your Goals. We talked about marketing planning and how to grow your business. After reading both these blogs you will now have...
For the last few months, I’ve been writing about how NOT to stand out in...
The easiest way to outshine your competitors, win new clients and build lasting success, is,...
A couple of years ago I ran my StandOut Strategies workshop for a CEO group...
