You've got a website to help promote your business, excellent. Now, when was the last time you looked at it? When was the last time you looked at it from your customer's perspective? During a marketing...
I've been reading The 80/20 Principle by Richard Koch. While I think that 80% of the messages could have been condensed into 20% of the pages (there's a lot of repetition) there are some interesting ideas...
The February issue of my newsletter generated the largest response I've had for some time. It prompted people I've not heard from for years to get in touch. So I thought I'd share it with you...
We've recently received a number of mail shots at Appletree - so of them bad, some of them worse and only one of them really great. What makes them different? I think it's the planning that's...
Last week I was invited to an SEO webinar. It was only an hour long but still I got some useful tips out of it. Whilst on the call the speaker gave a few business stories...
More and more businesses are starting to understand how important social media is and what it can do. Does that mean that your business should create an account for every social media website out there? In...
The costs involved in setting up and maintaining a newsletter do not have to be high. If you can string a sentence together, know about your subject and have the time to commit to regular writing,...
In my personal experience email newsletters are quite an effective marketing tool. However before I started at Appletree I had my doubts on whether or not newsletters still had a place in the marketing world. After...
Just before Christmas 2012 I took delivery of my brand new car. I decided a year before that I would have a new car by then and so in September last year I started looking for...
Towards the end of last year I felt...tired - although I didn't realise it until my first day off in the Christmas holidays. By the end of the year i had a lot holiday to use...
For the last few months, I’ve been writing about how NOT to stand out in...
The easiest way to outshine your competitors, win new clients and build lasting success, is,...
A couple of years ago I ran my StandOut Strategies workshop for a CEO group...
