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How not to do newsletters

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] There are three secrets to publishing a great newsletter, that gets read and that will bring you business. 1. Planning ? don?t do any. Just make it up as you go...

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Planning for Success

Ad hoc marketing doesn?t work. You can?t send one email newsletter and sit back and expect the phone to ring. You can?t go to one networking meeting and expect everyone there to give you business. Good...

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How improvements can colour your experience

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I had to visit the Post Office in the Reading Town Centre to send off my children's passports which needed renewing. In the past I have tried to avoid that particular...

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The sales matrix ? a simple way sell more

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Do you know exactly what you sell to all your clients? Do you know what you don?t sell to some of your clients? Do you know where the gaps and the...

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Promote your passion on video

[caption id="attachment_153" align="alignleft" width="85" caption="Chantal"][/caption] On Monday I spent a very entertaining afternoon with Microsoft in Reading helping them to film a number of staff saying what they like about the new Office 2010 that?s being...

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Latest Blog

Contributing to the Shopping

As the UK was about to head into another Covid lockdown towards the end of...

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Connection on the Ski Slopes

10 years ago, I went skiing with a group of other business owners. The group...

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Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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