Growing the Business. Setting your Goals
Last week we spoke about the current business position, where is your business currently? So, you now know where your business is, how do you develop it into the successful enterprise you want it to be?...
An anecdote for a Friday about Pablo Picasso
A woman spotted Picasso sketching outside a café in Paris. The woman asked Picasso if he might sketch her, and charge accordingly. Picasso kindly obliged. In a few minutes he handed her an original Picasso.? ?And...
Using Social Media in your Online Marketing Plan
With the rapid evolution of technology, information is flowing through a massive variety of media. In this day and age businesses and individuals are communicating more and more through social media, so the question is, have...
Announcing the Relaunch of Just JAC Email Newsletter!
A really good way to grow your business is by looking at the resources you?ve already got and seeing what else you can do with them. This is something I did recently and released...
SEO Keyword Research Tools – Which ones to use for your keyword strategy.
A few months ago, a conversation with a potential client centred on search engine rankings and keywords. They were delighted because tweaks made to their website led to them ranking first in the Google search. From...
Why doesn’t telesales work?
It doesn?t work because ... ... when you provide a service, people will buy from you when they know and trust you. This is because when you sell a service, you can?t show it to people...
Don?t sell me X, sell me Y
What do you really sell? If you?re a Marketing Consultant, do you really sell Marketing Consultancy? Is that what people actually buy from you? Here?s an exercise you can use to get a fresh look on...
Where is your business going?
When you first set out on a journey with a map, you need to know where you are. If you don?t know where you?re starting from, you can?t work out the best route to your destination...
Can you sell from the stage?
[caption id="attachment_1403" align="alignleft" width="85" caption="Chantal"][/caption] Can you sell your products and services from the stage? I?m not talking about the theatrical stage or suggesting that you become an actor. This is about selling what you do...
Watch out for our new website
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] We?re building a brand new website for Appletree, so I thought I?d let you know how we?re doing it and how we do it for clients. The first thing we did...
