What's the first stage of getting your marketing to work for you? Plan it. This doesn't mean creating a formal marketing strategy document after days of brainstorming and " blue sky thinking". It basically means looking...
Towards the end of 2013 the Appletree team were taken for a pub lunch for our monthly ideas and innovations meeting. Since we started having these meetings we have made some changes that really benefit the...
Pinterest is the fastest growing social media site in history. In the UK alone, from Sept 2011 to Sept 2012, it saw a 786% increase in visits from 902k to 7.98m. More and more brands -...
How has 2012 been for you? How will 2013 be? Better, worse or about the same? Now is the time for you to decide! 2012 has been a tough year at Appletree. For the first half...
"I don't have time to any marketing this week - I've got too much work to do." "I can't come to the networking meeting - one of my clients wants to see me." How often do...
When I'm working on creating Marketing Plans with clients (and November has been a busy one, with plans created for four new clients) we always look at how much money should be spent on marketing. "How...
Those immortal words spoken by Hannibal Smith are still relevant today. For marketing to succeed, it's vital that you start any activity with a plan. The planning process is crucial for any business, and marketing should...
For your marketing to work properly, you need to plan it. You need to know what you're doing, when, how and why. If you just do a bit now and then, when you're not too busy,...
Integrated marketing is the strategy of bringing together multiple marketing tools to give the most effective results. Using various methods to market your business is a good thing, but are they all giving the same message?...
One of the key tools we use for our clients is e-newsletters. We plan, write and deliver these according to our clients marketing objectives. Read our blog on why e-newsletters are great for SEO. We always...
The easiest way to outshine your competitors, win new clients and build lasting success, is,...
A couple of years ago I ran my StandOut Strategies workshop for a CEO group...
I write a lot about how your business can stand out, win new clients and...
