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Marketing Planning: How Will You Get There?

In my previous blogs, Where is Your Business Currently and Growing the Business, Setting your Goals.  We talked about marketing planning and how to grow your business. After reading both these blogs you will now have...

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Growing the Business. Setting your Goals

Last week we spoke about the current business position, where is your business currently? So, you now know where your business is, how do you develop it into the successful enterprise you want it to be?...

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Where is your business currently?

You want to grow your business, you want to expand and develop your business into a successful enterprise that you are proud of. You have planned how you are going to get there and you are...

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Business Rites of Passage

I read a great article today in one of the nationals (a printed version no less!) about an ingenious set of challenges for the writers? soon-to-be teenage son.  He wanted more independence, more money, and more...

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Ad Hoc Marketing Does Not Work

?I?ve tried direct marketing and it doesn?t work.? ?I went networking once but it didn?t bring me any new clients.? These are phrases that I hear on a regular basis. It?s a bit like saying ?I...

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Why now is a great time to do marketing planning

Planning, that old exercise of writing a list of things you are going to do, only never to look at the list again!  Sound familiar?  The start of a new year is generally filled with repeated...

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What long, medium and short terms goals do you have for your business?

Stephen Covey says start with the end in mind, so when you?re planning the future of your business, start by thinking about where you want your business to be long term. This could be 10 years...

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FastTracking: Smart moves for smart businesses

One thing I see quite regularly in business is the need for new blood. Many small businesses find themselves in a cycle ? the ?feast and famine? rollercoaster. They spend lots of time doing marketing, generating...

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What’s your marketing strategy?

Last week I wrote about setting goals for your business and marketing. Once you've done that, you then need to plan how you?re going to get to your goals ? the strategies you?re going to use. Whatever sort...

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Why is Marketing Like Running a Half Marathon?

[caption id="attachment_1403" align="alignleft" width="85"] Chantal[/caption] On 1 May 2011 I ran a half marathon. I'd never run seriously before I started training last September, yet I finished the run without walking a single step and without...

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Latest Blog

Contributing to the Shopping

As the UK was about to head into another Covid lockdown towards the end of...

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Connection on the Ski Slopes

10 years ago, I went skiing with a group of other business owners. The group...

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Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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