Have you started planning next year yet?
Success in business is about knowing where you want to go and planning ahead, to make sure that you get there. A few years ago, we got to the end of the financial year end for...
Success in business is about knowing where you want to go and planning ahead, to make sure that you get there. A few years ago, we got to the end of the financial year end for...
A lot of people I meet who run small businesses are working really hard to grow those businesses. They are doing loads of marketing, spending lots of their valuable time and quite a bit of their...
I often get asked this question and have heard a number of different answers. Salesmen will tell you that you can do sales without marketing - and that the latter is probably just a waste of...
Here's a clever idea I heard recently to encourage more people to go to your website. In March I gave a presentation at an FSB event that was all about using the Internet to grow your...
Appletree has been helping to organise a business exhibition, Experience Business next month. The event will take place on October 10th at The Springs Hotel in Wallingford. Everyone is welcome to attend the free event. As...
During a recent client meeting, we revisited the importance of a call to action (CTA) on the marketing material we produce for them. This seemingly simple activity is often overlooked as is too obvious - we...
Walking into a networking meeting full of people talking to each, and getting a conversation going is not the easiest thing to do. So here are some tips for getting started, with thanks to Mike Southon,...
In July I wrote on this blog about some of the things you need to think about before you go to a networking meeting. You could just turn up, but if you spend some time preparing...
At the Marketing Planning workshop I ran in March, we got onto talking about writing books, newsletters and articles. These are all ways of sharing your expertise and advice ? just as I do in this...
In Part 1 we considered ways of using social media effectively as part of your marketing plan. Here are a few more suggestions for you to consider. 1. Measurement is still key Marketers have always been...
As the UK was about to head into another Covid lockdown towards the end of...
10 years ago, I went skiing with a group of other business owners. The group...
I don’t often go to supermarkets. I’m not keen on the experience and would rather...