In the A – Z of Marketing, Z is for … Zest, Zing and Zebedee!
In the A – Z of Marketing, Z is for ... Zest, Zing and Zebedee! I used to love going to networking events. I would bounce in like Zebedee and find people to speak to. If...
In the A – Z of Marketing, X is for … Finding Your X Factor
In the A - Z of Marketing, X is for ... Finding Your X Factor To celebrate the forthcoming launch of my virtual book tour on 1 October, here is a section from the book for...
Do You Work With Your Competitors or Against Them?
Do You Work With Your Competitors or Against Them? Once upon a time there was a very successful business consultant - let's call him William - who ran a number of Retreats for businesses. Every year...
In the A – Z of Marketing, U is for … Unique
In the A ? Z of Marketing, U is for ... Unique What makes you different? What makes you stand out from all the other people who do exactly what you do? I meet a lot...
Save Money by Measuring Your Marketing
Save Money by Measuring Your Marketing How often do you measure your marketing? Do you know which of your marketing activities are giving you the best return and which ones you should stop doing or change?...
Magic Notes – How to Use them for Great Presentations
Speaking in public is a great way to promote a service business. It gives your audience the chance to experience you and a get a taste of what you could do to help them. It boosts...
Content is Queen
Content is Queen When I first set up Appletree back in 2000, I worked as a freelance copywriter. I wrote content for all sorts of marketing material, for all sorts of small businesses. As time has...
In the A – Z of Marketing, R is for – Referrals
In the A - Z of Marketing, R is for - Referrals R could be about Reputation, Relationships or Regular Marketing. They are all important and I've written about all of them recently, so I decided...
Is Your Networking Too Social?
Is Your Networking Too Social? "I've stopped going to that networking group because it became too social." This was a comment I heard from someone when we were talking about the best local networking meetings to...
In the A-Z of Marketing, K is for … Knowledge
In the A-Z of Marketing, K is for ... Knowledge I wrote in this blog a couple of weeks ago about how sharing your expertise is a great way to promote your business and grow your reputation....
