Have you started planning next year yet?
Success in business is about knowing where you want to go and planning ahead, to make sure that you get there. A few years ago, we got to the end of the financial year end for...
What’s the Difference between Sales and Marketing?
I often get asked this question and have heard a number of different answers. Salesmen will tell you that you can do sales without marketing - and that the latter is probably just a waste of...
The Marketing Golden Ticket
Here's a clever idea I heard recently to encourage more people to go to your website. In March I gave a presentation at an FSB event that was all about using the Internet to grow your...
Experience Business
Appletree has been helping to organise a business exhibition, Experience Business next month. The event will take place on October 10th at The Springs Hotel in Wallingford. Everyone is welcome to attend the free event. As...
May I Join You? Or How to Get Talking at a Networking Meeting
Walking into a networking meeting full of people talking to each, and getting a conversation going is not the easiest thing to do. So here are some tips for getting started, with thanks to Mike Southon,...
What Do You Do Before You Go Networking?
In July I wrote on this blog about some of the things you need to think about before you go to a networking meeting. You could just turn up, but if you spend some time preparing...
Know thy neighbour…
One really useful marketing activity that often gets overlooked is a competitor analysis. How well do you actually know your competitors? Here are a few suggestions to carry out a simple analysis of those companies you...
Are You Afraid of Giving Away your Secrets?
At the Marketing Planning workshop I ran in March, we got onto talking about writing books, newsletters and articles. These are all ways of sharing your expertise and advice ? just as I do in this...
What?s the Best Type of Networking for You? Part 2
Back in June 2012 I wrote a blog about how to decide on the best types of networking meetings to go to. I covered a number of options and you can click here to see what...
What is Networking and How Does it Work? Part Two
Back in June I wrote a blog post about how and why networking works. Click here to read that post and read on for more reasons that you should use networking to grow your business. Face to...
