Magic Notes – How to Use them for Great Presentations
Speaking in public is a great way to promote a service business. It gives your audience the chance to experience you and a get a taste of what you could do to help them. It boosts...
Content is Queen
Content is Queen When I first set up Appletree back in 2000, I worked as a freelance copywriter. I wrote content for all sorts of marketing material, for all sorts of small businesses. As time has...
In the A – Z of Marketing, R is for – Referrals
In the A - Z of Marketing, R is for - Referrals R could be about Reputation, Relationships or Regular Marketing. They are all important and I've written about all of them recently, so I decided...
In the A – Z of Marketing Q is for … Questions
In the A - Z of Marketing Q is for ... Questions In the olden days, to promote your business and sell your services to a potential customer, you would turn up at their office and...
Don’t Waste Money on Marketing: Develop a Secret Salesforce Instead
Don't Waste Money on Marketing: Develop a Secret Salesforce Instead On 1 May I wrote a blog about the core values we have at Appletree. (Click here if you missed it.) Core values are an essential...
What are Your Business’s Core Values?
What are Your Business's Core Values? What makes your business tick? What do you stand for? When you know the answers to these questions, you can use them to promote your business and really stand out...
Let Your Clients Do Your Marketing for You
Let Your Clients Do Your Marketing for You Last month I wrote about the first two parts of our new Business Plan and how the focus is on looking after existing clients, rather than chasing after...
In the A – Z of Marketing H is for… How to ?
In the A - Z of Marketing H is for... How to ? How do you promote your service business? When you provide a service, such as coaching, consulting or training, it can be difficult to...
Three Months In
Three Months In I've been an Apprentice at Appletree for three months now. I had my three month review last Monday and I can gladly say it went really well. Speaking with Chantal in the warmth...
Let’s Do It!
Good morning Appletree readers, my name is Nidhi, aka the Creator, Innovator and Perfectionist. I joined the Appletree family in the middle of August as the Account Manager and it has been quite a roller coaster...
