Marketing Mentoring
A lot of the people we meet have taken the exciting (and often scary) decision to start their own business. In the past, news and statistics about the likelihood of survival of new businesses were always...
Why Do You Need People to Keep Coming Back to Your Website?
Rainbows of Newbury is a lovely little craft shop (in Newbury, Berkshire.) It's a treasure trove of all things crafty - things to cut out and stick down, or stick on, or paint or patchwork. One...
A Cost Effective Method to Keep In Contact With Your Clients
In a previous blog I spoke to you about the effectiveness of eNewsletters and why you should be using them in business. Today I would like to talk to you about DIY eNewsletters, and how they...
Have you written a book?
Have you ever considered writing down your experiences and expertise? Advertising your expertise and experience in the medium of a book can be a help your brand to gain more value and your business to gain...
Is it Worth Taking on an Apprentice?
Recently I went to a business development workshop with various business leaders from the local area. During the workshop the subject of apprentices came up and whether or not it is worth all the hassle to...
Increase Referrals by Improving Your Online Presence
"I want my website and LinkedIn to work properly for me and my business," said Sue. "What do you want them to do for you?" I asked her. "I'm not sure," she replied. "I just think...
Zen and the Art of Customer Service
What usually happens when you decide to stop using a service? You might email your service provider to tell them you're going and that's often it. No one waving goodbye to a valuable customer. No one...
Shall I Stick With My Apprenticeship?
When I first started my apprenticeship I honestly thought it would be a walk in the park. Up until a few weeks ago I was still in this mind set. To be completely honest I had...
Planning to Make an Impact with Your Marketing? Use Lumpy Mail
We've recently received a number of mail shots at Appletree - so of them bad, some of them worse and only one of them really great. What makes them different? I think it's the planning that's...
Do You Speak the Language of Your Clients?
Last week I was invited to an SEO webinar. It was only an hour long but still I got some useful tips out of it. Whilst on the call the speaker gave a few business stories...
