Where is your business?
When you first set out on a journey with a map, you need to know where you are. If you don?t know where you?re starting from, you can?t work out the best route to your destination...
Do you really fit the best with Everest?
[caption id="attachment_1403" align="alignleft" width="85" caption="Chantal"][/caption] At the weekend we ordered some double glazing for our house, to replace the drafty windows that let the heat out in the winter. We called Everest on the Friday and...
What gaps are in your communication strategy?
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] The fourth assignment for my CIM Professional Certificate in Marketing involves creating a communications audit on the organisation I have based my assignment upon. After I had fathomed exactly what was...
How important are your competitors?
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] All businesses, whether large or small, should always be aware of their competitors. But this doesn?t mean you should be frightened of them, or even ignore them. Competitor awareness should become...
20 uses of the hash tag in Twitter
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] If you?re prolific in using Twitter you?ll notice that some tweets include a hash key (#) before certain words. This makes these words become hash tags, or specialised keywords that can...
Is tweeting a waste of time?
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] To the uninitiated Twitter may be considered a useless pursuit. The idea of reading these little ?messages? that rapidly zip past your eyes, all seemingly unconnected with each other, blathering on...
The definition of a brand
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] A brand is perceived in many ways by the customer, and by the company. There are many misconceptions like a brand is the logo: a name, symbol, colour, font, slogan or...
What’s added value in marketing?
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] In one of the questions I answered in LinkedIn, one responder asked me what I meant by added value. He thought it referred to the difference between the cost price and...
Use a SWOT analysis to look for new opportunities for your business
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Every month the team at Appletree gets together to talk about how we?re doing and where we?re going. It?s a great opportunity to share ideas and discuss any issues that have...
Having a niche is not limiting yourself
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I got a flat tyre last week. After it was duly changed by my husband (he did offer!) I had the task of sourcing a replacement. There are countless garages that sell...
