How Do You Use Social Media? Part 2
In Part 1 we considered ways of using social media effectively as part of your marketing plan. Here are a few more suggestions for you to consider. 1. Measurement is still key Marketers have always been...
What?s the Best Type of Networking for You? Part 2
Back in June 2012 I wrote a blog about how to decide on the best types of networking meetings to go to. I covered a number of options and you can click here to see what...
How Do You Use Social Media? Part 1
In business today, it is almost a given that social media forms part of a company?s marketing plan, regardless of the size of company. London 2012 was the first truly ?social media Olympics?, the results for...
How Not to Network ? Common Mistakes and How to Avoid Them
Once you?ve learnt some of the skills of networking, you?ll find that it gets easier to do. However, there are plenty of things that can go wrong and affect the results of your networking efforts. Here...
Using Social Media in your Online Marketing Plan
With the rapid evolution of technology, information is flowing through a massive variety of media. In this day and age businesses and individuals are communicating more and more through social media, so the question is, have...
Announcing the Relaunch of Just JAC Email Newsletter!
A really good way to grow your business is by looking at the resources you?ve already got and seeing what else you can do with them. This is something I did recently and released...
DISCover How to Talk to Your Clients
Have you ever come away from a meeting with a prospect, not quite knowing why you didn?t get the sale, even though you were sure they wanted to buy from you? How often do you have...
Identifying Keywords for your Content
An interesting aspect of the work Appletree does for many clients is keyword research and recommendations. In a previous blog I advised careful use of keywords in your website and blog copy, in order to improve organic...
Social Media Tools and How to Use Them
In my previous blog we looked at how to approach the use of social media as a marketing tool, aligned with business goals. It?s really important to ensure you identify what you are aiming to achieve from...
Can Your Business Afford to Stand Still This Year?
If your business is standing still ? always doing the same things, the same ways, for the same people ? then you could be missing out on new opportunities and new business. Your competitors will be...
