In November 2011 I ran a full day workshop all about Marketing Planning. During the day I was filmed and we?ve been editing the different sections, so that we can share the content from the workshop...
I recently returned from an amazing sponsored horse ride in India, where one of my fellow riders taught me an important lesson about marketing. On the very first day of the ride, the first time we...
When someone asks you who your clients are, is your answer something like, "anyone with a pulse and a cheque book?" If it is, I'm going to let you into a secret. No matter how hard...
If you know who your ideal clients are ? the people that you really want to work with, who will love working with you ? you need to think about where they hang out. When you...
What does having electric hair have to do with creating a consistent brand for your business? Electric Hair was set up by Mark Woolley, whose aim is for the business to become known as the best...
Did you know that 95% of people who think about writing a book never get around to it? That?s a lot of unfulfilled dreams and ideas. But did you know that writing a book is just...
When you first started your business, print media was probably your main marketing concern. Not very long ago, it wasn?t entirely unusual for a business not to be online. To interact with your customers, the internet...
Here are some great tips I read recently in Real Business Magazine. Click here to read part one; part three to follow soon! 6. Put social media at the heart of your business ?Social media isn?t...
When you know who your ideal clients are ? the people that you really want to work with, who will love working with you ? to get your marketing message to them, you need to think...
Do you know your ideal clients? When someone asks you who your clients are, is your answer something like "anyone with a pulse and a cheque book?" If it is, I'm going to let you into...
You’ve been working hard on your marketing. You’re speaking the right language and the enquiries...
Business is built on trust. Your prospective clients need to trust you before they’ll buy...
