Is ‘Content Marketing’ New?
This year in my email newsletter, Scribbles, I have decided to focus each monthly issue on something seasonal, to help you with your marketing. For example, in July we’ll look at how to give your marketing...
The Business of Running a Church
In December 2015 I spent the weekend with my friend Katie, who is a vicar. She had recently moved to a new parish, with a large church in a market town in Essex and a number...
Social Imagination – or the Importance of Standing in the Shoes of Your Customer
You’ve probably heard how important it is to be able to stand in the shoes of your customer – to be able to see things from their perspective, when promoting your business. Doing this helps you...
Do You Share Your Expertise Through Speaking? Part Two
Over the years, I’ve measured the marketing that we do at Appletree (because measuring your marketing is very important!) and I’ve noticed a trend. Every year, about 40% of our new business comes as a result...
Do You Share Your Expertise Through Speaking? Part One
Over the years, I’ve measured the marketing that we do at Appletree (because measuring your marketing is very important!) and I’ve noticed a trend. Every year, about 40% of our new business comes as a result...
How Do You Do Seven Star Customer Service?
I read somewhere that the Burj Al Arab in Dubai is the only seven star hotel in the world. I also read that the Customer Service Manager had three simple standards for great customer service. They...
What Are the Three Secrets that Successful Businesses Share?
Some businesses are really successful – so successful, in fact, that they make it look easy. What’s their secret? I think there are three and I’ve written about the first one in this blog here. The...
Have You Ordered Your Christmas Cards Yet?
You might think I’m joking, but there is a serious note to this question. It’s not because I think that we should start celebrating Christmas in October – I’ve been seeing ‘Book now for Christmas’ signs...
The Real Social Networking
There has been a great deal of talk in the last few years about ‘social networking’ and how useful it is to promote and grow a business. According to Wikipedia, a social network is: “A social...
How Can You Encourage More Referrals?
Do you actively encourage people to refer your business to others, or do you just wait for a nice referral to come along? Are you doing anything to encourage more people to recommend you, or are...
