In the recent issues of Scribbles, my email newsletter, we talked about whether or not you should give your marketing a summer holiday. It’s tempting to sit back, enjoy the sunshine and not have to worry...
This month in the blog I’ve been writing about the importance of credibility, and how it is a vital marketing tool. Credibility is what you need in order to build up the right level of trust...
How Can You Build up Your Credibility? One of the most important marketing tools is credibility. Without it, potential clients won’t believe you when you say that you can help them. They will not learn to...
If your business is fairly new, you’ve recently moved to a new area, or you’re launching a new service to a new market, building up a strong reputation can be hard work. You need that reputation...
I’ve been writing recently about the importance of using a website as the central hub of your marketing. We’ve always done this at Appletree, using our website to bring together different online marketing activities such as...
It’s that time of year when many people are thinking about, or actually going on holiday. A number of people I speak to tell me that all their prospective clients will be away now for the...
Is your business growing as quickly as you’d like it to? Is it growing at all? Or has your business reached a plateau and you find that you just can’t get past that certain number of...
Is your marketing in trouble? Let’s take a look at some examples of marketing that works and marketing that doesn’t work and the lessons we can learn from them. This month I’ve enjoyed collecting some examples...
This month I’ve been writing blogs about a problem that many small businesses face – the cost of marketing. Marketing can be expensive, especially if you get it wrong; but get it right and use the...
Is that what you think about marketing? Would you rather get some new clients and get some money coming in, before you invest in any proper marketing? That’s what a lot of new businesses do –...
As the UK was about to head into another Covid lockdown towards the end of...
10 years ago, I went skiing with a group of other business owners. The group...
I don’t often go to supermarkets. I’m not keen on the experience and would rather...
