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The sales matrix ? a simple way sell more

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Do you know exactly what you sell to all your clients? Do you know what you don?t sell to some of your clients? Do you know where the gaps and the...

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Our Dianne wins employee recognition award

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] [caption id="attachment_840" align="alignright" width="180" caption="Keith Burr of Recognition Express and Dianne Beechey"][/caption] During the summer I entered Dianne Beechey, my longest serving employee, into the Recognition Awards 2010, run by Recognition...

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Is jargon really necessary?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I've gone back to school again. Getting a qualification in the subject I work in seemed imperative if I am to do justice to Chantal's clients, so I've signed up to...

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Do you deliver what’s expected?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Recently I was out with my husband and his parents, looking for somewhere to get some lunch, on a Sunday, in a town we were passing through . We found  pub...

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Do you need to blow your own trumpet?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] 1. No, you don't need to blow your own trumpet As a Marketing Consultant, I earn a living from telling people about how great my clients are. They pay me to...

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Invisible elements of marketing

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I just have to share this with you: http://designedbygoodpeople.wordpress.com/2010/05/25/wise-words-from-picasso/ This post was so apt when I read it, it rang all my bells! I expect there have been plenty of times...

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Learning from your mistakes

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] When we sent out a press release to local journalists, telling them that I'm writing a book about how to survive ten years in business, one of them asked me to...

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3 more tips from my book

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Having just sent out a press release about the fact that I?m writing a book, to celebrate ten successful years in business, we had a request from a local journalist for...

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When did you last ask your clients what they think of you?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Every two years, we take the plunge and ask our clients what they think of us and the service they receive from us. We ask questions like ?What value did you...

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A new way to segment your clients

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] My client Sarah designs and makes the most gorgeous curtains. (Click the link to see examples on her website!) Last week we spent half a day together, working on her Marketing Plan, so...

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Latest Blog

Contributing to the Shopping

As the UK was about to head into another Covid lockdown towards the end of...

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Connection on the Ski Slopes

10 years ago, I went skiing with a group of other business owners. The group...

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Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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