"Loyalty marketing" is based on the idea of cultivating and nurturing strong relationships with customers and clients to encourage loyalty over time. Businesses who adopt this are more likely to result in business growth and success. It...
Do you know your ideal clients? When someone asks you who your clients are, is your answer something like "anyone with a pulse and a cheque book?" If it is, I'm going to let you into...
Last week I wrote about setting goals for your business and marketing. Once you've done that, you then need to plan how you?re going to get to your goals ? the strategies you?re going to use. Whatever sort...
What do you really sell? If you?re a Marketing Consultant, do you really sell Marketing Consultancy? Is that what people actually buy from you? Here?s an exercise you can use to get a fresh look on...
When you first set out on a journey with a map, you need to know where you are. If you don?t know where you?re starting from, you can?t work out the best route to your destination...
[caption id="attachment_1403" align="alignleft" width="85" caption="Chantal"][/caption] Do you recognise this scenario? You start your business and you?re not very busy, so you do lots of marketing ? going networking, sending newsletters and mail shots and all the...
[caption id="attachment_1403" align="alignleft" width="85" caption="Chantal"][/caption] About 18 months ago, we got in touch with a company that sells mailing lists, to see if they could provide us with useful contacts for one of our clients. At...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Listening is a skill that you need to master as part of your marketing. Why? Because you need to listen to what your clients want from you; and because you need...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] ?We?ve got 100 years of providing accountancy services.? ?We?ve worked with hundreds of satisfied clients.? ?Our products are the cheapest and best.? ?We listen to what our clients want and provide...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] As I walked into the shop, the assistant didn?t acknowledge me, as she was busy talking to her friend on the other side of the counter. I started looking for a...
As the UK was about to head into another Covid lockdown towards the end of...
10 years ago, I went skiing with a group of other business owners. The group...
I don’t often go to supermarkets. I’m not keen on the experience and would rather...
