Creating eBooks that Prospects Love
I've been reading a great book recently 'The B2B Social Media Book'. It's a printed book, which was published in 2012, so probably written sometime before this. It's given me lots of ideas for how to...
I've been reading a great book recently 'The B2B Social Media Book'. It's a printed book, which was published in 2012, so probably written sometime before this. It's given me lots of ideas for how to...
"I'm working full time and it's all your fault!" This is what Michelle told me at one of our regular marketing meetings. We get together every two months to review the marketing we've done for her...
Have you ever considered writing down your experiences and expertise? Advertising your expertise and experience in the medium of a book can be a help your brand to gain more value and your business to gain...
I've been reading The 80/20 Principle by Richard Koch. While I think that 80% of the messages could have been condensed into 20% of the pages (there's a lot of repetition) there are some interesting ideas...
In Yan's recent blog he talked about pros and cons of YouTube and Vimeo to host promotional videos. We advise the vast majority of our clients to use videos to promote their business, and post them...
The February issue of my newsletter generated the largest response I've had for some time. It prompted people I've not heard from for years to get in touch. So I thought I'd share it with you...
Towards the end of last year social networking site LinkedIn made some changes that brought on some mixed feedback. The changes left users confused as to why features had been removed but at the same time...
A lot of my time for Appletree is spent planning. We plan our clients marketing activity with them, then integrate it with their overall marketing strategy and deliver for them. Simple. We know it works for...
In our last blog, Yan talked about Tumblr and how it can be a useful marketing tool. Is it me, or are there more and more ?'text-speak' style social media names cropping up? In terms of...
The costs involved in setting up and maintaining a newsletter do not have to be high. If you can string a sentence together, know about your subject and have the time to commit to regular writing,...
As the UK was about to head into another Covid lockdown towards the end of...
10 years ago, I went skiing with a group of other business owners. The group...
I don’t often go to supermarkets. I’m not keen on the experience and would rather...