Content is Queen
Content is Queen When I first set up Appletree back in 2000, I worked as a freelance copywriter. I wrote content for all sorts of marketing material, for all sorts of small businesses. As time has...
In the A – Z of Marketing, R is for – Referrals
In the A - Z of Marketing, R is for - Referrals R could be about Reputation, Relationships or Regular Marketing. They are all important and I've written about all of them recently, so I decided...
This Month’s Appletree Award for Customer Service goes to …
This Month's Appletree Award for Customer Service goes to ... ... the NHS! Yes, I'm being serious! In particular the award goes to three people who were working at Basingstoke Hospital earlier this month, for...
In the A – Z of Marketing Q is for … Questions
In the A - Z of Marketing Q is for ... Questions In the olden days, to promote your business and sell your services to a potential customer, you would turn up at their office and...
In the A – Z of Marketing P is for … Pictures
In the A - Z of Marketing P is for ... Pictures "A picture paints a thousand words'' Frederick R. Barnard, 1921 Almost 100 years later and it would seem that businesses are starting...
What are Your Business’s Core Values?
What are Your Business's Core Values? What makes your business tick? What do you stand for? When you know the answers to these questions, you can use them to promote your business and really stand out...
Do You Have a Responsible Business?
Do You Have a Responsible Business? CSR - Corporate Social Responsibility - is a phrase that's been around for some time. Large companies shout about how they send their members of staff to carry out volunteer...
In the A-Z of Marketing, K is for … Knowledge
In the A-Z of Marketing, K is for ... Knowledge I wrote in this blog a couple of weeks ago about how sharing your expertise is a great way to promote your business and grow your reputation....
How to Use CSR to Make Your Business Stand Out from the Crowd
How to Use CSR to Make Your Business Stand Out from the Crowd This blog is in celebration of Responsible Business week! In today's crowded market place, it's getting harder and harder to stand out from...
In the A-Z of Marketing, J is for … Joint Ventures
In the A-Z of Marketing, J is for ... Joint Ventures According to Wikipedia, a joint venture (JV) is a business agreement in which the parties agree to develop, for a finite time, a new entity...
