How Do You Come Up with Blog Ideas?
How Do You Come Up with Blog Ideas? This is a question I’m asked on a fairly frequent basis. Lack of content and ideas seems to be something that prevents many people from blogging on regularly....
How Well Do You Know Your Clients? And How Important is it That You Do?
How Well Do You Know Your Clients? And How Important is it That You Do? The last time I went to the hairdresser, I sat down and complained "My hair just isn’t working! It's only...
What’s the Best Way to Get Referrals? By Saying Thank You!
What's the Best Way to Get Referrals? By Saying Thank You! I keep hearing people talk about 'referral strategies' and a number of my clients have asked me recently about whether or not they should set...
My Top (Seven) Business Books
My Top (Seven) Business Books At a networking meeting I attended in the summer, the speaker told us about her list of top ten business books. They were all books she’d read and she knew many...
Take Your Business on Tour!
Take Your Business on Tour! When Appletree turned 10 years old, I celebrated by writing a book full of the lessons I'd learnt, to help other small business owners avoid making the same mistakes. It took...
In the A – Z of Marketing, X is for … Finding Your X Factor
In the A - Z of Marketing, X is for ... Finding Your X Factor To celebrate the forthcoming launch of my virtual book tour on 1 October, here is a section from the book for...
Don’t You Just Love it When Your Clients Complain?
Don't You Just Love it When Your Clients Complain? Do you look forward to receiving complaints from your clients, or do you cringe every time you answer the phone, in case there's an unhappy client at...
In the A – Z of Marketing, V is for – Values
In the A - Z of Marketing, V is for - Values I hear a lot of people talk about their values and those of their business, they tell me that their values are things like...
In the A – Z of Marketing, U is for … Unique
In the A ? Z of Marketing, U is for ... Unique What makes you different? What makes you stand out from all the other people who do exactly what you do? I meet a lot...
In the A – Z of Marketing, T is for – Targeted Marketing
In the A - Z of Marketing, T is for - Targeted Marketing I often meet people who tell me they've tried all sorts of different types of marketing because "Well, you have to, don't you,...
