Can You Make an Impact in 40 Seconds?
When you deliver your short, 40-60 second pitch at networking events, do people come up to you wanting to know more, or do they just yawn and turn the conversation onto themselves? If you?d like to...
What?s Your Mojo? Why do You do What You do?
When someone asks about your business, do you tell them what you do and how you do it? Does that create the right picture, leaving people wanting to know and wanting to work with you? If...
Social Media Tools and How to Use Them
In my previous blog we looked at how to approach the use of social media as a marketing tool, aligned with business goals. It?s really important to ensure you identify what you are aiming to achieve from...
What?s the Best Type of Networking for You?
There are many different types of face-to-face networking meetings that you can go. If you?re looking to improve the effect of your networking, you can look at the types of meetings you go to. Good marketing...
Social Media Integration – that?s what you need!
Changing technology has had a significant impact on marketing in the last few years, in terms of its capabilities, but also in the way that people use it. For example, according to the B2B Content Marketing:...
Video Your Presentations to Improve Your Performance
In November 2011 I ran a full day workshop all about Marketing Planning. During the day I was filmed and we?ve been editing the different sections, so that we can share the content from the workshop...
What is Networking and How Does it Work? Part One
In the simplest terms, face to face networking is about meeting the people who will help you make a success of your business. These people can be clients, suppliers and all the other people who can...
Networking ? the Final Piece of the Marketing Puzzle
When people ask me how many different marketing tools they should be using, my answer is usually ?Somewhere between 5 and 10.? Why? Because it can take a number of ?hits? before someone is ready to...
Is face-to-face networking right for your business?
This might sound like a strange question, but it is a question that everyone who is thinking about going networking should answer. Networking is a really powerful marketing tool for many people and many businesses, but...
Why Running a Business is Like Running a Half Marathon
About a year ago I wrote a blog on how marketing is like running - because I'd just completed my first half marathon. Click here to read that post. On Sunday 6 May 2012 I finished...
