When Did You Last Sack one of Your Clients?
Here's another exert from my new book, One in Ten, that will be published later this year. It's about a lesson I learnt in the third year of my business, when I was still working as...
It’s Come to an End.
Last month I was promoted! I was promoted from marketing apprentice to marketing assistant, very exciting stuff. Whilst the new promotion has brought me a new job title and pay rise, it doesn't feel that different....
Because People Buy When They Trust You
When someone trusts you, they are more likely to buy from you. How do you build trust? By developing credibility. What is credibility and how do you go about building it? When you provide a service...
Should I Use LinkedIn As a Person or a Business?
Within the past few months we at Appletree have really noticed a much higher level of interaction on LinkedIn. This can include engaging with your contacts, talking in a discussion with potential clients or even website...
The Hotel Inspector Says ‘Keep it Simple’
Alex Polizzi, The Hotel Inspector, knows a thing or two about running successful hotels and about turning struggling establishments into ones that really thrive. While watching an episode on the TV recently, it occurred to me...
Facebook for Business
"There are over one billion people on Facebook. Learn how to reach the right audience for your business and turn them into customers". Facebook, 2013 This is the opening line on the Facebook for Business home...
Grown up Marketing – Right from the Start
In May 2013 I finally finished writing the book that I started in 2010. (I was distracted by writing another book!) This one is being edited ready for publication in September 2013 and over the next...
Facebook Page – Can it actually bring me Business?
Recently we have had a lot of people asking us about using Facebook pages. Some of the common questions are "Will they actually bring something to my business?" or "What do I post on Facebook to...
How Can an Ebook Promote Your Business?
A book is a powerful way of promoting your business. It's like a giant business card that shares your knowledge and experience with your potential clients. Writing a whole book can be a daunting task, so...
Should I be using Google+
In the digital world we live in today, social media is growing rapidly in both popularity with people and in the business world. Social media acts a gateway between the business world and a vast amount...
