Should I be using Google+
In the digital world we live in today, social media is growing rapidly in both popularity with people and in the business world. Social media acts a gateway between the business world and a vast amount...
Can Social Media Really Bring Business Your Way?
A very wise man once said "The only way to make sense out of change is to plunge into it, move with it, and join the dance." (Alan Watts, British philosopher). How can this sentence apply...
Do People Really Buy People?
'People buy people' is a phrase you've probably heard more times than you need to, but when you sell a service it really is important. I'd like to share a story with you, to show you...
Do You Plan Your Social Media?
I meet a lot of social media 'experts'. At least they tell me they are experts. When I ask how long they've been doing social media, the answer is usually about a year! In my book,...
How often should I update my website?
When was the last time you had a look at your website? I mean properly had a good look through your website and thought, I need to update this! We (at Appletree) are finding that more...
How to Wade Your Way through the Social Media Minefield
Latest stats just out on worldwide usage of social media gave some really interesting, and quite frankly scary figures. Have a read of the blog, but in the meantime here?s a snapshot of some of the...
Why Your Website Needs to Be on a WordPress CMS
In his blog on Wednesday, Yan talked about why the current generation of website Content Management Systems (CMS) makes website marketing even more effective these days. Being able to make changes to your own website relatively...
How Do You Manage Your Website?
Do you have access to your website? If you do then how easy do you find it to make a change, post an update or even create a new webpage? The face of website development and...
Simple Things to Improve the Performance of Your Website
You've got a website to help promote your business, excellent. Now, when was the last time you looked at it? When was the last time you looked at it from your customer's perspective? During a marketing...
Measure Your Marketing to Make it Work Harder
I sold another copy of my book Magnetic Marketing, at a networking meeting last week. I seem to sell quite a few copies to people I meet at networking events, so I thought I should measure...
